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Joe Tidd Gaining Momentum: Managing The Diffusion Of Innovations (Hardback)
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eBay item number:305373159150
Item specifics
- Condition
- Book Title
- Gaining Momentum: Managing The Diffusion Of Innovations
- Title
- Gaining Momentum: Managing The Diffusion Of Innovations
- Contributor
- Joe Tidd (Edited by)
- EAN
- 9781848163546
- ISBN
- 9781848163546
- Genre
- Business & Finance
- Release Date
- 04/08/2010
- Release Year
- 2010
- Country/Region of Manufacture
- GB
- Series
- Series on Technology Management
- Publication Year
- 2010
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Gaining Momentum: Managing the Diffusion of Innovations
- Publisher
- Imperial College Press
- Subject
- Business
- Number of Pages
- 448 Pages
About this product
Product Information
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.
Product Identifiers
Publisher
Imperial College Press
ISBN-13
9781848163546
eBay Product ID (ePID)
105421773
Product Key Features
Publication Name
Gaining Momentum: Managing the Diffusion of Innovations
Format
Hardcover
Language
English
Subject
Business
Publication Year
2010
Type
Textbook
Number of Pages
448 Pages
Dimensions
Volume
15
Additional Product Features
Series Title
Series on Technology Management
Editor
Joe Tidd
Country/Region of Manufacture
United Kingdom
Item description from the seller
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Seller assumes all responsibility for this listing.
eBay item number:305373159150
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