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Nicole R�denbeck Die Bedeutung von Social Media im Personalmarket
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eBay item number:305374094074
Item specifics
- Condition
- Book Title
- Die Bedeutung von Social Media im Personalmarketing
- Title
- Die Bedeutung von Social Media im Personalmarketing
- ISBN-10
- 3640954106
- EAN
- 9783640954100
- ISBN
- 9783640954100
- Genre
- Business & Finance
- Release Date
- 09/07/2011
- Release Year
- 2011
- Country/Region of Manufacture
- DE
- Item Length
- 148mm
- Publication Year
- 2011
- Type
- Textbook
- Format
- Paperback
- Language
- German
- Publication Name
- Die Bedeutung Von Social Media Im Personalmarketing
- Item Height
- 210mm
- Publisher
- GRIN Verlag
- Item Width
- 148mm
- Subject
- Government, Business
- Item Weight
- 95g
- Number of Pages
- 66 Pages
About this product
Product Information
Bachelorarbeit aus dem Jahr 2011 im Fachbereich Fuhrung und Personal - Sonstiges, Note: 1,1, Fachhochschule Giessen-Friedberg; Standort Giessen (THM - Technische Hoschule Mittelhessen), Sprache: Deutsch, Abstract: Fur Unternehmen und deren Erfolg stellen die eigenen Mitarbeiter die wichtigste Ressource dar. Umso wichtiger ist es, uber ausreichend qualifiziertes Humankapital zu verfugen. In Zeiten des demografischen Wandels und dem Mangel an High Potentials gewinnt das Personalmarketing mehr und mehr an Bedeutung. Mit den klassischen Instrumenten, wie Anzeigen, Messen, Hochschulkontakten oder der Unternehmenshomepage versucht man, diesen Problemen entgegenzuwirken. Doch seit einiger Zeit stehen die Unternehmen vor einer weiteren Herausforderung: die Generation Y, mit ihren veranderten Werten, Gewohnheiten und Anspruchen an den Arbeitgeber, halt Einzug in das Berufsleben und kann oftmals nicht mehr mit den klassischen Instrumenten zielgruppengerecht angesprochen werden. Das Personalmarketing muss hierbei neue Wege gehen. Diese sog. Digital Natives sind im Internet zu-hause und gestalten dieses aktiv mit. Die Entwicklung des WWW zum Mitmach-Web , mit seinen verschiedenen Social Media Anwendungen, macht dies moeglich. Insbesondere die junge Generation kommuniziert, agiert und informiert sich in sozialen Netzwerken, Blogs oder auf Video-Portalen. Fur das Personalmarketing bedeutet es, sich mit dieser neuen Entwicklung auseinander zu setzen und die Zielgruppe dort abzuholen, wo sie sich aufhalt: im Social Web.
Product Identifiers
Publisher
GRIN Verlag
ISBN-13
9783640954100
eBay Product ID (ePID)
212195003
Product Key Features
Publication Name
Die Bedeutung Von Social Media Im Personalmarketing
Format
Paperback
Language
German
Subject
Government, Business
Publication Year
2011
Type
Textbook
Number of Pages
66 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
95g
Additional Product Features
Country/Region of Manufacture
Germany
Item description from the seller
Business seller information
Value Added Tax number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:305374094074
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Fantastic seller! My item took longer than normal to arrive but that's due to them sending me the wrong dvd. Not to worry though, I contacted them and they arranged for the correct dvd to be sent out. My item has now arrived and the dvd was in excellent condition (brand new as described) and it was very well packaged. I would also like to say that the value for money is excellent. I highly recommend this seller, thank you so much! The issue with the wrong dvd was quickly rectified .
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Book arrived safely packaged in perfect order. Item as described, new. Thank you Rarewaves Outlet. Fascinating book, great addition to my collection. Great price. Would recommended this seller. No communication needed with seller, so don't know what to rate with regards to communication (please dont take lack of feedback on this matter as a negative). Thanks again.
f***a (81)- Feedback left by buyer.
Past 6 months
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This vinyl is really reasonably priced and I love that it is one of the more unusual colours. It arrived well packaged, undamaged and looks as described. It arrived late, due to Royal Mail's Festive rush, but was dispatched by the seller really quickly. When I contacted them to ask where it was, they replied really quickly with a helpful solution. Such good customer service, so strongly recommend. Really happy with my purchase.
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