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Die Marke FC St. Pauli: Eine Markenanalyse des Hamburger Fuballclubs <|

GBP 45.87
ApproximatelyAU $87.27
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eBay item number:305378120775

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
PublishedOn
2010-09-30
Title
Die Marke FC St. Pauli: Eine Markenanalyse des Hamburger Fuball
ISBN
9783836697248
Publication Year
2010
Type
Textbook
Format
Paperback
Language
German
Book Title
Die Marke Fc St. Pauli: Eine Markenanalyse Des Hamburger Fussballclubs
Item Height
210mm
Author
Ulrich Niegel
Publisher
Diplomica Verlag
Topic
Marketing
Item Width
148mm
Item Weight
172g
Number of Pages
136 Pages

About this product

Product Information

Die Beschaftigung mit der Marke im Sport und in konkretem Bezug auf Vereine ist in Deutschland verhaltnismassig neu. Dieses Buch zeigt die Materie des Markenmanagements am Beispiel des FC St. Pauli und verdeutlicht dem Leser was die Marke FC St. Pauli so besonders macht. Dabei wird aufgezeigt wie die Marke entstanden ist und welche Chancen sie hat. Zudem werden Mittel verdeutlicht, durch die die Marke FC St. Pauli weiter verbessert werden kann. Leser die sich fur den FC St. Pauli oder fur das Markenmanagement interessieren, koennen sich in diesem Buch detailliert informieren.

Product Identifiers

Publisher
Diplomica Verlag
ISBN-13
9783836697248
eBay Product ID (ePID)
205433675

Product Key Features

Book Title
Die Marke Fc St. Pauli: Eine Markenanalyse Des Hamburger Fussballclubs
Author
Ulrich Niegel
Format
Paperback
Language
German
Topic
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
136 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
172g

Additional Product Features

Title_Author
Ulrich Niegel

Item description from the seller

Business seller information

Value Added Tax number:
  • GB 724498118
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