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Nice Companies Finish First von Peter Shankman (2014, Taschenbuch)

About this product

About this product

Produktinformation

The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn't pay to be a jerk to employees, customers, competitors, or anyone else. In "Nice Companies Finish First," Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world. He explores the new hallmarks of effective leadership, including loyalty, optimism, humility, and a reverence for customer service, and shows how leaders like Jet Blue's Dave Needleman, Tony Hsieh of Zappos, Steve Jobs of Apple, Ken Chenault of Amex, Indra Nooyi of Pepsi, and the team behind Patagonia harness these traits to build productive, open, and happy workplaces for the benefit of their employees, themselves, and the bottom line."

Produktkennzeichnungen

ISBN-10
113727915x
ISBN-13
9781137279156
eBay Product ID (ePID)
176252977

Produkt Hauptmerkmale

Verlag
St. Martins Press-3pl
Erscheinungsjahr
2014
Anzahl der Seiten
254 Seiten
Sprache
Englisch
Publikationsname
Nice Companies Finish First
Produktart
Lehrbuch
Autor
Peter Shankman
Format
Taschenbuch

Zusätzliche Produkteigenschaften

Hörbuch
No
Inhaltsbeschreibung
Paperback
Item Height
1cm
Item Length
22cm
Item Width
15cm
Item Weight
418g

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