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NEW Consumer Behaviour By Leon Schiffman Paperback Free Shipping
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eBay item number:305413909214
Item specifics
- Condition
- MPN
- Does Not Apply
- ISBN
- 9781442561533
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Consumer Behaviour
- Publisher
- Pearson Education Australia
- Subject
- Marketing
- Number of Pages
- 728 Pages
About this product
Product Information
Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The 6th Edition of this Australian text provides expanded coverage of contemporary topics and exciting new Instructor Resources, including local video examples. Samples Download the detailed table of contents Preview sample pages from Consumer Behaviour
Product Identifiers
Publisher
Pearson Education Australia
ISBN-13
9781442561533
eBay Product ID (ePID)
212365549
Product Key Features
Publication Name
Consumer Behaviour
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
728 Pages
Additional Product Features
Country/Region of Manufacture
Australia
Item description from the seller
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eBay item number:305413909214
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- 26 Jul, 2016
Book in good condition
Verified purchase: YesCondition: NewSold by: saveonbookstoday
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