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NEW Sport Startups By Vanessa Ratten Hardcover Free Shipping
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eBay item number:305420508473
Item specifics
- Condition
- Type
- Hardcover
- ISBN
- 9781789730821
- UPC
- 9781789730821
- Publication Year
- 2020
- Format
- Hardcover
- Language
- English
- Book Title
- Sport Startups: New Advances in Entrepreneurship
- Item Height
- 229mm
- Publisher
- Emerald Publishing Limited
- Genre
- Sports
- Item Width
- 152mm
- Item Weight
- 311g
- Number of Pages
- 136 Pages
About this product
Product Information
Sport Startups: New Advances in Entrepreneurship examines the global growth of startup enterprises in the sports sector and addresses how they contribute to new developments in business innovation and entrepreneurship. Highlighting the unique challenges faced by startups in this sector, Vanessa Ratten explores approaches to business model development, branding and marketing, and the utilization of new technologies to build successful enterprises, underpinning her study with a clear theoretical framework rooted in institutional theory. Sport Startups is one of the first books to specifically focus on the role of startups in sport. Analyzing the inherent start-up aspect of the sporting sector, due to the combination of profit and non-profit ties, which means that many sport enterprises are developed as new start-up business ventures as they link in with the community. The book foregrounds how startups in sport are vital in developing a better global society that emphasizes the role of health and fitness in communities. Sport Startups will be illuminating reading for all scholars of innovation, entrepreneurship, sports management and business studies.
Product Identifiers
Publisher
Emerald Publishing Limited
ISBN-13
9781789730821
eBay Product ID (ePID)
7049039747
Product Key Features
Book Title
Sport Startups: New Advances in Entrepreneurship
Format
Hardcover
Language
English
Publication Year
2020
Genre
Sports
Number of Pages
136 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
311g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:305420508473
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