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Newsjacking Hardcover Jon, Hunter, Grant Burkhart
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“Ships from the UK. Former library book; may include library markings. Used book that is in clean, ”... Read moreabout condition
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Located in: Dunfermline, United Kingdom
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eBay item number:305420882637
Item specifics
- Condition
- Good
- Seller notes
- Features
- EX-LIBRARY
- Book Title
- Newsjacking Hardcover Jon, Hunter, Grant Burkhart
- ISBN
- 9780500516720
- Publication Year
- 2013
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Newsjacking: the Urgent Genius of Real-Time Advertising
- Item Height
- 277mm
- Publisher
- Thames & Hudson LTD
- Item Width
- 216mm
- Subject
- Business, Economy & Industry, Advertising
- Number of Pages
- 224 Pages
About this product
Product Information
From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, Newsjacking combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.
Product Identifiers
Publisher
Thames & Hudson LTD
ISBN-10
0500516723
ISBN-13
9780500516720
eBay Product ID (ePID)
141474744
Product Key Features
Publication Name
Newsjacking: the Urgent Genius of Real-Time Advertising
Format
Hardcover
Language
English
Subject
Business, Economy & Industry, Advertising
Publication Year
2013
Type
Textbook
Number of Pages
224 Pages
Dimensions
Item Height
277mm
Item Width
216mm
Weight
1330g
Height
285mm
Width
223mm
Additional Product Features
Spine
27mm
Genre
Sales & Marketing
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 938775170
Seller assumes all responsibility for this listing.
eBay item number:305420882637
Postage and handling
Item location:
Dunfermline, United Kingdom
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