Picture 1 of 1
![Picture 1 of 1](https://i.ebayimg.com/thumbs/images/g/SDMAAOSw3EBl7U6X/s-l500.jpg)
Picture 1 of 1
![Picture 1 of 1](https://i.ebayimg.com/images/g/SDMAAOSw3EBl7U6X/s-l1600.jpg)
Global Marketing by Donata Vianelli NEW Paperback softback
GBP 72.96
ApproximatelyAU $139.98
Condition:
2 available
Postage:
GBP 26.14 (approx. AU $50.15) Express Postage to United States via eBay's Global Shipping Program. See detailsfor delivery
Located in: London, UK, United Kingdom
Import charges:
Free amount confirmed at checkout
Delivery:
Estimated between Wed, 26 Jun and Wed, 3 Jul to 43230
Includes international tracking
Returns:
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:305442648678
Item specifics
- Condition
- Title
- Global Marketing
- Weight
- 1494
- EAN
- 9780367196097
- ISBN-10
- 0367196093
- Date of Publication
- 20200817
- Place of Publication
- United Kingdom
- Book Series
- N/A
- Genre
- KJMV7|KJS
- Narrative Type
- N/A
- Features
- 3 Ed
- Intended Audience
- N/A
- Ex Libris
- No
- Editor
- N/A
- Edition
- 3 Ed
- Pagination
- 666 Pages, 75 Tables, Color; 79 Line Drawings, Color; 69 Halftone
- Dimensions
- 203 X 252 X 41
- ISBN
- 9780367196097
- Publication Year
- 2020
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Global Marketing: Strategy, Practice, and Cases
- Item Height
- 254mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 203mm
- Subject
- Management, Marketing
- Item Weight
- 1996g
- Number of Pages
- 666 Pages
About this product
Product Information
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility-key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world. Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780367196097
eBay Product ID (ePID)
7046593856
Product Key Features
Publication Name
Global Marketing: Strategy, Practice, and Cases
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2020
Type
Textbook
Number of Pages
666 Pages
Dimensions
Item Height
254mm
Item Width
203mm
Item Weight
1996g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 160565025
Seller assumes all responsibility for this listing.
eBay item number:305442648678
Postage and handling
Item location:
London, UK, United Kingdom
Posts to:
Antigua and Barbuda, Aruba, Australia, Austria, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bolivia, Brazil, Brunei Darussalam, Bulgaria, Cambodia, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Finland, France, French Guiana, Germany, Gibraltar, Greece, Grenada, Guadeloupe, Guatemala, Guernsey, Honduras, Hong Kong, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macau, Malaysia, Maldives, Malta, Martinique, Mexico, Monaco, Montserrat, Netherlands, New Zealand, Nicaragua, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Reunion, Romania, Saint Kitts-Nevis, Saint Lucia, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Trinidad and Tobago, Turks and Caicos Islands, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Vietnam
Excludes:
Afghanistan, Libya, Nauru, Russian Federation, Somalia, Yemen
Postage and handling | Import charges | To | Service | Delivery*See delivery notes |
---|---|---|---|---|
GBP 26.14 (approx. AU $50.15) | See import charges at checkout | United States | Express Postage (International Priority Shipping) | Estimated between Wed, 26 Jun and Wed, 3 Jul to 43230 |
Taxes |
---|
Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Return policy
Item must be returned within |
---|
30 days after the buyer receives it |
The buyer is responsible for return postage costs.
You must return items in their original packaging and in the same condition as when you received them. If you don't follow our item condition policy for returnsitem condition policy for returns, you may not receive a full refund.
Refunds by law: In Australia, consumers have a legal right to obtain a refund from a business if the goods purchased are faulty, not fit for purpose or don't match the seller's description. More information at returnsreturns - opens in a new window or tab.
Payment details
Payment methods
Seller Feedback (24,276)
n***s (1102)- Feedback left by buyer.
Past month
Verified purchase
Quick delivery, book is as described and was well packaged. Hassle free transaction, excellent Ebayer, A+++++++++
1***l (1389)- Feedback left by buyer.
Past 6 months
Verified purchase
Excellent seller! Book as described - new! Well packed for transit and quickly dispatched! Very pleased with this purchase! Highly recommended to all!
4***4 (542)- Feedback left by buyer.
Past 6 months
Verified purchase
Very quick delivery and very well packaged. The book is exactly as described and received in excellent condition. Very happy with my purchase and I would highly recommend this seller.
Product ratings and reviews
More to explore:
- Non-Fiction Paperback Marketing Fiction & Books,
- Cookbooks Non-Fiction Paperback Fiction & Marketing Books,
- New York Paperbacks,
- New Zealand Paperbacks,
- Non-Fiction Global Politics Paperback Fiction & Books,
- Non-Fiction New Age Paperback Fiction & Books,
- Cookbooks Non-Fiction Hardcover Marketing Books,
- Paperback Books, Comics & Magazines,
- Paperback Fiction Books,
- Paperback Calendars (Current)