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Smart Persuasion: How Elite Marketers Influence Consumers... by GRÜNBECK, Jochen - Picture 1 of 2
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Smart Persuasion: How Elite Marketers Influence Consumers... by GRÜNBECK, Jochen

FREE US DELIVERY | ISBN: 1798004186 | Quality Books
World of Books USA
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US $28.41
ApproximatelyAU $43.56
Condition:
Very good
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Located in: Florida, United States
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eBay item number:306154392032
Last updated on 11 Aug, 2025 12:27:32 AESTView all revisionsView all revisions

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
ISBN
1798004186
EAN
9781798004180
Publication Name
N/A
Type
Paperback
Release Title
Smart Persuasion: How Elite Marketers Influence Consumers (and...
Artist
GRÜNBECK, Jochen
Brand
N/A
Colour
N/A

About this product

Product Identifiers

Publisher
Independently Published
ISBN-10
1798004186
ISBN-13
9781798004180
eBay Product ID (ePID)
12038652357

Product Key Features

Book Title
Smart Persuasion : How Elite Marketers Influence Consumers (And Persuade Them to Take Action)
Number of Pages
272 Pages
Language
English
Topic
E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2019
Genre
Business & Economics
Author
Philippe Aimé, Jochen Grünbeck
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
16.7 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Synopsis
Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.

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World of Books USA

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company ...
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