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The Modi Effect: Inside Narendra Modi's Campaign to Transform India by

MTW Youth
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ApproximatelyAU $6.12
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Last updated on 29 Jul, 2025 15:52:12 AESTView all revisionsView all revisions

All net proceeds will support More Than Words Inc.

More Than Words is a nonprofit social enterprise that empowers youth who are in the foster care system, court involved, homeless, or out of school to take charge of their lives by taking charge of a ...
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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Narrative Type
Nonfiction
Intended Audience
Adult
Inscribed
NO
ISBN
9781623659387

About this product

Product Identifiers

Publisher
Quercus NA
ISBN-10
1623659388
ISBN-13
9781623659387
eBay Product ID (ePID)
209828485

Product Key Features

Book Title
Modi Effect : inside Narendra Modi's Campaign to Transform India
Language
English
Publication Year
2015
Topic
Political Process / Campaigns & Elections, Asia / India & South Asia, Presidents & Heads of State
Genre
Political Science, Biography & Autobiography, History
Author
Lance Price
Format
Hardcover

Dimensions

Item Height
1.2 in
Item Weight
19.9 Oz
Item Length
9.2 in
Item Width
6.1 in

Additional Product Features

Intended Audience
Trade
Reviews
"A new biography of Narendra Modi, which grants rare access to the Indian prime minister, assesses his campaign to become leader of the world's largest democracy from a spin doctor's perspective. . . the result of hours of meetings with Mr. Modi at his official residence in New Delhi after his election . . . the author, a key Labour Party spin doctor in the late 1990s, examines Mr. Modi's brand, his social media dominance and his campaign that harnessed technology like never before in an Indian election." -- Wall Street Journal India
Dewey Edition
23
TitleLeading
The
Dewey Decimal
954.0532092
Synopsis
From the author of Where Power Lies and The Spin Doctor's Diary , comes a new book that tells the story of Narendra Modi's meteoric rise to power on the international stage, The Modi Effect: Inside Narendra Modi's Campaign to Transform India . With exclusive access to the architects of Modi's campaign, Prime Minister Modi and his current cabinet, Mr. Price has delivered an insider's account of this incredible political movement. In examining Modi's character and his position as leader of an increasingly powerful nation, Mr. Price explores the global impact of Modi's victory and its on-going transformation of international politics. On May 16, 2014, Narendra Modi was declared the winner of the largest democratic election ever conducted in human history. But how did this impoverished chai wallah, who sold tea on trains as a boy, rise to become Prime Minister of India? Political parties in the West pride themselves on the sophistication of their election strategies, but they all have a lot to learn from this election. Modi's campaign was a master class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones, and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village in person. How did he do it? Via "virtual Modi"-a life-sized 3D hologram-beamed to parts of the vast nation he could not reach in person. These pioneering techniques brought millions of young people-the holy grail of election strategists everywhere-to ballot boxes. Under Narendra Modi's leadership the Bharatiya Janata Party (BJP) won a crushing victory in the 2014 general election leaving the Congress Party of the Gandhi political dynasty in disarray. For the first time in the history of India, an opposition leader swept to power with an overall majority. Former BBC correspondent and political consultant Lance Price was granted exclusive access to Prime Minister Modi and his team of advisers to write this book. With complete freedom to tell the story as he found it, Price details Modi's rise to power, the extraordinary election victory, and its aftermath. The book examines Modi's rise, his unprecedented mass appeal despite the controversies surrounding him (including the West shunning him), and the pivotal role he will now play on the international stage. The Modi Effect exposes the changing landscape of electioneering in twenty-first century global politics through the story of Modi's campaign, when message management and technological wizardry combined to create a vote-winning colossus.

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    Another wonderful transaction with this company! I believe this is my 3rd purchase with multiple books in each order and I’ve yet to be disappointed. Books arrived as described - great used condition. Packaging wasn’t great but it’s free shipping and they made it to me intact, so no complaints. The price is unbeatable. Will definitely continue to purchase from them! Highly recommend.
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    For some reason, the Postal Tracking stopped after the label was created, but I RECEIVED the book I ordered on August 2nd which was within the 7/31 to 8/6 projected delivery range. The sale price was lower than the competition why I chose this Seller. It was well packed, and arrived in the described condition. I would do business, again, with this Seller without hesitation. Thumbs UP!
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    SELLER SHIPS SAFE AND FAST. RECEIVED BOOK DOUBLE WRAPPED SAFE PROTECTED EXACTLY AS DESCRIBED QUICKLY IN PUERTO RICO. THE BEST TERRITORY OF THE UNITED STATES. SELLER IS AN OUTSTANDING WORLD WIDE FIVE STARS EBAYER WITH GREAT CUSTOMER SERVICE E-MAILS COMMUNICATION. BUY WITH CONFIDENCE, SUPPORT EBAYER’S STORE TODAY. GREAT SELLER 100% HIGHLY RECOMMEND ALL THE WAY !
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