In response to market feedback, Essentials of Marketing Research, 3rd , was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling Exploring Marketing Research text. Essentials of Marketing Research focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise introduction to marketing research topics.
Product Identifiers
Publisher
Cengage Learning, INC International Concepts
ISBN-13
9780324548273
eBay Product ID (ePID)
87952869
Product Key Features
Author
Barry J. Babin, William G. Zikmund
Publication Name
Essentials of Marketing Research
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2006
Type
Textbook
Number of Pages
432 Pages
Additional Product Features
Title_Author
Barry J. Babin, William G. Zikmund
Country/Region of Manufacture
United States
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