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Asia's Digital Dividends: How Asia-Pacific's Corporations are Creating Value from e-Business by David C. Michael (Hardcover, 2001)

About this product

About this product

Product Information

Electronic commerce is transforming business in Asia. This text provides an insightful understanding of the nature of this revolution and a guide on how to take advantage of the challenges and opportunities. With the help of numerous case studies, David C. Michael explores the nature of the Asian e-commerce revolution and provides powerful insights on how e-commerce strategy in the East differs from that in the West, as well as what those differences imply for Western business interests. Michael also offers his informed predictions about the future of e-commerce in Asia. Thus, this book provides e-managers and e-entrepreneurs in the West with a coherent, in-depth look at Asian e-commerce and the wealth of opportunities it presents.

Product Identifiers

Publisher
John Wiley & Sons (Asia) Pte LTD
ISBN-13
9780471479178
eBay Product ID (ePID)
91735866

Product Key Features

Author
David C. Michael
Publication Name
Asia's Digital Dividends: How Asia-Pacific's Corporations Are Creating Value from E-Business
Format
Hardcover
Language
English
Subject
Computer Science, Management, Business
Publication Year
2001
Type
Textbook
Number of Pages
220 Pages

Dimensions

Item Height
235mm
Item Width
160mm
Item Weight
430g

Additional Product Features

Title_Author
David C. Michael
Country/Region of Manufacture
Singapore

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