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US $21.43
ApproximatelyAU $33.10
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eBay item number:313083820573
Last updated on 01 Aug, 2025 19:28:02 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
PublishedOn
2016-09-15
Title
Martketing
Artist
Not Specified
Type
Not Specified
Publication Name
Not Specified
ISBN
9781910649862

About this product

Product Identifiers

Publisher
Lid Publishing
ISBN-10
1910649864
ISBN-13
9781910649862
eBay Product ID (ePID)
229006694

Product Key Features

Book Title
Martketing: the Heart and Brain of Branding
Number of Pages
224 Pages
Language
English
Publication Year
2016
Topic
Marketing / General, Marketing / Research
Illustrator
Yes
Genre
Business & Economics
Author
Javier Sanchez Lamelas
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
658.8
Synopsis
Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands-Coca Cola-and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy. Martketing received 5 stars from the highly acclaimed book reviewer, Readers' Favorite, Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy. The author is highly respected in the business world and an excellent self-promoter both on and offline.
LC Classification Number
HF5415

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