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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin (Paperback, 2007)

About this product

About this product

Product Information

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

Product Identifiers

Publisher
Simon & Schuster
ISBN-13
9781416526667
eBay Product ID (ePID)
86519159

Product Key Features

Author
Seth Godin
Publication Name
Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2007
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
198mm
Item Width
129mm

Additional Product Features

Title_Author
Seth Godin
Country/Region of Manufacture
United States

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