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The Marketing Strategy of Innocent Drinks-Lioba Frings

GBP 4.36
ApproximatelyAU $9.09
Condition:
Very good
Breathe easy. Returns accepted.
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Doesn't post to United States.
Located in: South East, United Kingdom
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eBay item number:313896902005
Last updated on 06 Feb, 2025 20:43:06 AEDSTView all revisionsView all revisions

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Language
english
Book Title
The Marketing Strategy of Innocent Drinks-Lioba Frings
ISBN
9783668466241

About this product

Product Information

Essay from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Swansea University, language: English, abstract: According to their website Innocent Drinks make 200 million in sales each year. That they are so dominant in the European smoothie and soft drink market and the market's leading smoothie brand in the United Kingdom may also result from their distinctive marketing strategy and their unconventional methods of selling their drinks and the associated experience for the consumers (see Simmons, 2011:12), which is conveyed through recipe books, many charity projects, experiential marketing with an own festival and with nature-oriented decorations of the company's vans, their rule book and the brand message.

Product Identifiers

Publisher
Grin Publishing
ISBN-13
9783668466241
eBay Product ID (ePID)
9046648868

Product Key Features

Subject
Marketing
Publication Year
2017
Number of Pages
16 Pages
Publication Name
The Marketing Strategy of Innocent Drinks
Type
Textbook
Author
Lioba Frings
Format
Paperback

Dimensions

Item Height
254 mm
Item Weight
59 g
Item Width
178 mm

Item description from the seller

Seller business information

VAT number: GB 724498118
About this seller

awesomebooksuk

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Welcome to the AwesomeBooks ebay shop. We have an inventory of 750,000 books ready to be shipped from our UK warehouse. Our postage rates are flat and low - we want to make buying from us as simple ...
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