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The Luxury Strategy - 9780749464912
GBP 33.23
ApproximatelyAU $63.22
Condition:
5 available3 sold
Postage:
GBP 22.19 (approx. AU $42.22) Express Postage to United States via eBay's Global Shipping Program. See detailsfor delivery
Located in: Aldershot, United Kingdom
Import charges:
Free amount confirmed at checkout
Delivery:
Estimated between Thu, 4 Jul and Thu, 11 Jul to 43230
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eBay item number:314125775989
Item specifics
- Condition
- Book Title
- The Luxury Strategy
- ISBN
- 9780749464912
- Publication Year
- 2012
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
- Item Height
- 240mm
- Publisher
- Kogan Page LTD
- Item Width
- 165mm
- Subject
- Marketing
- Item Weight
- 755g
- Number of Pages
- 408 Pages
About this product
Product Information
The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, The Luxury Strategy has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also includes a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749464912
eBay Product ID (ePID)
115670563
Product Key Features
Publication Name
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
408 Pages
Dimensions
Item Height
240mm
Item Width
165mm
Item Weight
755g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 976952259
Seller assumes all responsibility for this listing.
eBay item number:314125775989
Postage and handling
Item location:
Aldershot, United Kingdom
Posts to:
Antigua and Barbuda, Aruba, Australia, Austria, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bolivia, Brazil, Brunei Darussalam, Bulgaria, Cambodia, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Finland, France, French Guiana, Germany, Gibraltar, Greece, Grenada, Guadeloupe, Guatemala, Guernsey, Honduras, Hong Kong, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macau, Malaysia, Maldives, Malta, Martinique, Mexico, Monaco, Montserrat, Netherlands, New Zealand, Nicaragua, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Reunion, Romania, Saint Kitts-Nevis, Saint Lucia, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Trinidad and Tobago, Turks and Caicos Islands, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Vietnam
Excludes:
Afghanistan, Libya, Nauru, Russian Federation, Somalia, Yemen
| Postage and handling | Import charges | To | Service | Delivery*See delivery notes |
|---|---|---|---|---|
| GBP 22.19 (approx. AU $42.22) | See import charges at checkout | United States | Express Postage (International Priority Shipping) | Estimated between Thu, 4 Jul and Thu, 11 Jul to 43230 |
| Handling time |
|---|
| Will usually post within 3 business days of receiving cleared payment. |
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| Item must be returned within |
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| 60 days after the buyer receives it |
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Seller Feedback (514,787)
6***j (69)- Feedback left by buyer.
Past month
Verified purchase
The book was as described. Excellent value and good service. Very well packaged, delivery was accurate enough and good communication. Will be happy to buy from again. Many thanks
e***r (2643)- Feedback left by buyer.
Past 6 months
Verified purchase
Fantastic professional seller, great communication and best price! Arrived fast perfectly packaged and brand new as described. Very happy, really adds to my collection thank you!
i***b (323)- Feedback left by buyer.
Past 6 months
Verified purchase
Prompt & polite communication. Fast delivery, well packaged, items as described. Great value , great seller. Thanks.
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