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Vertical Brand Portfolio Management - 9783658082208
GBP 38.14
ApproximatelyAU $72.56
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GBP 22.36 (approx. AU $42.54) Express Postage to United States via eBay's Global Shipping Program. See detailsfor delivery
Located in: Aldershot, United Kingdom
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Free amount confirmed at checkout
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Estimated between Thu, 4 Jul and Thu, 11 Jul to 43230
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eBay item number:314670855261
Item specifics
- Condition
- Book Title
- Vertical Brand Portfolio Management
- ISBN
- 9783658082208
- Publication Year
- 2014
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers
- Item Height
- 210mm
- Publisher
- Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
- Item Width
- 148mm
- Subject
- Management, Marketing, Business
- Item Weight
- 3849g
- Number of Pages
- 273 Pages
About this product
Product Information
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation's brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their suitability as cooperation partners. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning clear roles for all brands including private labels. Instead of fighting the retailer products brand manufacturers are encouraged to cooperate with retail partners by offering vertically integrated brand portfolios. Based on numerous international case studies, the author offers brand manufacturers and retailers practical tools to consider collaborations in the production and management of private labels.
Product Identifiers
Publisher
Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
ISBN-13
9783658082208
eBay Product ID (ePID)
209570300
Product Key Features
Publication Name
Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers
Format
Paperback
Language
English
Subject
Management, Marketing, Business
Publication Year
2014
Type
Textbook
Number of Pages
273 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
3849g
Additional Product Features
Country/Region of Manufacture
Germany
Item description from the seller
Business seller information
Value Added Tax number:
- GB 976952259
Seller assumes all responsibility for this listing.
eBay item number:314670855261
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Item location:
Aldershot, United Kingdom
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Excludes:
Afghanistan, Libya, Nauru, Russian Federation, Somalia, Yemen
| Postage and handling | Import charges | To | Service | Delivery*See delivery notes |
|---|---|---|---|---|
| GBP 22.36 (approx. AU $42.54) | See import charges at checkout | United States | Express Postage (International Priority Shipping) | Estimated between Thu, 4 Jul and Thu, 11 Jul to 43230 |
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|---|
| Will usually post within 3 business days of receiving cleared payment. |
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The book was as described. Excellent value and good service. Very well packaged, delivery was accurate enough and good communication. Will be happy to buy from again. Many thanks
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Fantastic professional seller, great communication and best price! Arrived fast perfectly packaged and brand new as described. Very happy, really adds to my collection thank you!
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Prompt & polite communication. Fast delivery, well packaged, items as described. Great value , great seller. Thanks.
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