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This is Marketing Book by Seth Godin Business Seen Learn Text
AU $19.95
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Condition:
βThis book is pre-owned so please see the photos for condition of the book and read the description.β
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the sellerβs listing for full details and description of any imperfections.
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Postage:
AU $31.00 Australia Post International Standard.
International delivery of items may be subject to customs processing and additional charges.
Located in: Mandurah, WA, Australia
Delivery:
Estimated between Thu, 7 Aug and Tue, 19 Aug to 94104
Returns:
30-day returns. Buyer pays for return postage. If you use an eBay postage label, it will be deducted from your refund amount.
Payments:
4 payments of AU $4.99. Learn moreSee terms and apply now for Afterpay - opens in a new window or tab
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Seller assumes all responsibility for this listing.
eBay item number:316125692022
Item specifics
- Condition
- Good
- Seller notes
- βThis book is pre-owned so please see the photos for condition of the book and read the description.β
- ISBN
- 9780241370148
- Publication Year
- 2018
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- This Is Marketing: You Can't Be Seen until You Learn to See
- Item Height
- 234 mm
- Publisher
- Penguin Books Ltd
- Subject
- Marketing
- Item Weight
- 353 g
- Item Width
- 153 mm
- Number of Pages
- 288 Pages
About this product
Product Information
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
Product Identifiers
Publisher
Penguin Books Ltd
ISBN-13
9780241370148
eBay Product ID (ePID)
14046424338
Product Key Features
Number of Pages
288 Pages
Publication Name
This Is Marketing: You Can't Be Seen until You Learn to See
Language
English
Subject
Marketing
Publication Year
2018
Type
Textbook
Format
Paperback
Dimensions
Item Height
234 mm
Item Weight
353 g
Item Width
153 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
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Seller feedback (1,286)
- m***3 (62)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat selection of second hand books, 17 in total, well described, reasonable postage, very well packaged, good value. Delivery time from WA to Melbourne is really surprisingly quick. I have purchased from this seller many times, the communication is fantastic they are very helpful.
- o***l (198)- Feedback left by buyer.Past monthVerified purchaseAwesome seller; delightful vintage Lady Bird books with beautiful illustrations are as described and are in excellent condition. I canβt believe some books are published in the 1940βs. The books are great value; prompt delivery of the books which were very well packaged with lots of bubble wrap. Thank you very much. π€©π€©π€©π€©ππππβοΈβοΈβοΈ
- r***i (553)- Feedback left by buyer.Past 6 monthsVerified purchaseExtremely well packaged and protected for posting. Padded post bag,bubble wrap and plastic used to protect items which is really appreciated. Postage cost very reasonable and items as described. Good value. I would buy from this seller again later.Thank you.After the Battle Magazines No 158 163 168 169 173 Britain Remembers War (#316681494975)
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