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A Preface to Marketing Management by J. Paul Peter James H, Donnelly, Jr. 6th ed

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eBay item number:321672478631
Last updated on 12 Apr, 2025 00:51:16 AESTView all revisionsView all revisions

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
ISBN
9780256122510

About this product

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0256122512
ISBN-13
9780256122510
eBay Product ID (ePID)
66774

Product Key Features

Number of Pages
368 Pages
Publication Name
Preface to Marketing Management
Language
English
Subject
Marketing / General
Publication Year
1993
Type
Textbook
Subject Area
Business & Economics
Author
James H. Donnelly Jr., J. Paul Peter
Series
Marketing Ser.
Format
Hardcover

Dimensions

Item Weight
24.1 Oz

Additional Product Features

Edition Number
6
Intended Audience
College Audience
LCCN
93-019853
Dewey Edition
23
TitleLeading
A
Dewey Decimal
658.8
Synopsis
Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.

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