Essay from the year 2014 in the subject Design (Industry, Graphics, Fashion), grade: 1.1, Central Queensland University, course: Brand Image Design, language: English, abstract: All aspects of a brand image should resonate with its target audience in order to create a meaningful relationship. Before a brand can improve the lives of those who use it, the identity of both needs to be clearly understood by the other. Once this is established, a relationship can be forged and nurtured much like a relationship between two people. Like a relationship, the parties need to bond, to listen, to grow, to be authentic and to stay that way. When Interbrand (2014), the world's largest brand consultancy, released their 2007 Brand Marketers Report, the following five top aspects of successful branding were revealed (Airey, 2007): 1. Consistency 2. Understanding of Customer/Target 3. Message/Communication 4. Creative/Design/Brand ID 5. Relevance Many other aspects were of course discovered in the survey, but the best practises may be found under these top five - the first beating the second by twice the percentage (Airey, 2007). When implemented successfully, valuable brand equity can be attained, attracting a responsive audience and relevant target customers.
Produktkennzeichnungen
ISBN-10
3656662533
ISBN-13
9783656662532
eBay Product ID (ePID)
195656436
Produkt Hauptmerkmale
Sprache
Englisch
Anzahl der Seiten
28 Seiten
Ausgabe
Ausgabe Nr. 1 des Jahres 14
Verlag
GRIN Verlag
Autor
Nick Birch
Buchtitel
How Brands Resonate Meaningfully With Their Target Audience
Format
Taschenbuch
Erscheinungsjahr
2014
Buchreihe
Akademische Schriftenreihe Bd. V274459
Zusätzliche Produkteigenschaften
Hörbuch
No
Inhaltsbeschreibung
Paperback
Item Length
21cm
Item Height
2mm
Item Width
14cm
Item Weight
56g
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