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CONSUMER BEHAVIOUR 4TH EDITION - LEON SCHIFFMAN - PEARSON TEXTBOOK - EXCELLENT

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Like new
EXCELLENT USED CONDITION - NO NAMES, REFER PHOTOS
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Located in: Macksville, NSW, Australia
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eBay item number:323007758424
Last updated on 17 Sep, 2021 18:46:29 AESTView all revisionsView all revisions

Item specifics

Condition
Like new
A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“EXCELLENT USED CONDITION - NO NAMES, REFER PHOTOS”
Product Type
Textbook
Title/Series
Consumer Behaviour 4th Edition
Educational Level
University, TAFE
ISBN
9780733984174
EAN
9780733984174
Subject Area
Consumerism
Publication Name
Consumer Behaviour
Publisher
Pearson Education Australia
Subject
Marketing
Publication Year
2008
Type
Textbook
Format
Paperback
Language
English
Item Height
254 mm
Author
Aron O'cass, Leon G. Schiffman, Angela Paladino, Leslie Kanuk, Steve Ward, David Bednall
Item Weight
1310 g
Item Width
210 mm
Number of Pages
683 Pages

About this product

Product Information

Enhancing our market-leading author team - Welcome Steve Ward! The fourth edition of this best-selling Australian text continues to convey the essence of consumer behaviour and to connect psychological, socio-cultural and decision making aspects of the discipline. It retains the strong empirical and market segmentation approach that has made previous editions so popular with lecturers and students alike. New author, Steve Ward, brings his invaluable teaching and industry experience to this new edition, helping to make this learning resource even more relevant to today's student . The authors explain in a clear and integrated fashion the consumer behaviour variables, the different types and importance of consumer research, and problems encountered in performing research. The text is structured in a logical manner that enables students to understand how distinct factors influence decision making and new examples, including advertisements, help students to ground the theory.

Product Identifiers

Publisher
Pearson Education Australia
ISBN-13
9780733984174
eBay Product ID (ePID)
94929486

Product Key Features

Number of Pages
683 Pages
Language
English
Publication Name
Consumer Behaviour
Publication Year
2008
Subject
Marketing
Type
Textbook
Author
Aron O'cass, Leon G. Schiffman, Angela Paladino, Leslie Kanuk, Steve Ward, David Bednall
Subject Area
Consumerism
Format
Paperback

Dimensions

Item Height
254 mm
Item Weight
1310 g
Item Width
210 mm

Additional Product Features

Country/Region of Manufacture
Australia
Title_Author
Steve Ward, Leslie Kanuk, Aron O'cass, David Bednall, Leon G. Schiffman, Angela Paladino

Item description from the seller

About this seller

Badger Books and Antiquities

100% positive Feedback6.0K items sold

Joined Dec 2005
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Reasonable postage costs
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Communication
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  • a***o (57)- Feedback left by buyer.
    Past month
    Verified purchase
    Was packaged beautifully, with care to make sure it arrived intact with no damage or water damage. Exactly as show in the pictures. Thank you!
  • e***g (1723)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Fantastic range of top quality items - excellent packaging - great communication - very professional - highly recommended - AAAAAAA AAAAA🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟
  • a***c (396)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Beautiful book in vintage condition. A pity original owners stuck sticky tape to inside hardcover on design but NOT the Seller's fault! A beautiful book. Protectively packaged. Great Seller. Excellent communication and I'd highly recommend this Seller AAA +++ to any Buyer.