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Googled - The End of the World as We Know It By Ken Auletta Book
Condition:
“Book is in Very Good condition. Cover shows signs of wear top and bottom of cover.. Please see ”... Read moreabout condition
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Located in: Richmond NSW, Australia
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Seller assumes all responsibility for this listing.
eBay item number:323885590179
Item specifics
- Condition
- Very good
- Seller notes
- Age Level
- Adults, Young Adults
- Era
- 2000s
- Publication Year
- 2009
- Special Attributes
- 1st Edition, Dust Jacket
- Subjects
- Computer & IT
- Topic
- Digital Media
- UPC
- Does not apply
- ISBN
- 9781594202353
- EAN
- 9781594202353
- Format
- Unsewn / Adhesive Bound,Paper over Boards,With Dust Jacket, Hardcover
- Language
- English
- Publisher
- Penguin Press
- Subject
- Industrial Studies: General
About this product
Product Information
A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined. Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google's closed-door meetings and paints portraits of Google's toriously private founders, Larry Page and Sergey Brin, as well as those who work with?and against?them. In his narrative, Auletta provides the fullest account ever told of Google's rise, shares the ?secret sauce? of Google's success, and shows why the worlds of ?new? and ?old? media often communicate as if residents of different planets. Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results? Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta his company is poised to become the world's first $100 billion media company. Yet there are many obstacles that threaten Google's future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Google's faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street. Distilling the kwledge accrued from a career of covering the media, Auletta will offer insights into what we kw, and don't kw, about what the future holds for the imperiled industry.
Product Identifiers
Publisher
Penguin Press
ISBN-10
1594202354
ISBN-13
9781594202353
eBay Product ID (ePID)
189859375
Product Key Features
Format
Unsewn / Adhesive Bound,Paper over Boards,With Dust Jacket, Hardcover
Language
English
Subject
Industrial Studies: General
Additional Product Features
Date of Publication
18/11/2009
Imprint
Penguin Press
Country of Publication
United States
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:323885590179
Postage and handling
The seller has not specified a postage method to United States. Contact the seller and request delivery to your location.
Item location:
Richmond NSW, Australia
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