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MARKETING TO MILLENNIALS JEFF FROMM AND CHRISTIE GARTON HC/DJ VGC
Condition:
“EXCELLENT USED CONDITION. NO NAMES OR WRITING INSIDE.NO MARKS. HARDCOVER WITH DUST JACKET. A ”... Read moreabout condition
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Located in: NSW , Australia
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Seller information
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eBay item number:324358772374
Item specifics
- Condition
- Very good
- Seller notes
- Modified Item
- No
- Topic
- Marketing
- Series
- MARKETING
- Title
- MARKETING TO MILLENNIALS
- Type
- Textbook
- Subjects
- Business, Economics & Industry
- Publication Year
- 2013
- Era
- 2010s
- Special Attributes
- Dust Jacket
- ISBN
- 9780814433225
- Subject Area
- Consumerism
- Publication Name
- Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
- Publisher
- Harpercollins Focus
- Subject
- Advertising, Marketing
- Format
- Hardcover
- Language
- English
- Item Height
- 93mm
- Item Width
- 62mm
- Item Weight
- 1g
- Number of Pages
- 224 Pages
About this product
Product Information
The jokes at the Millennials' expense are aplenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them--which goes far beyond having a Twitter account and a flashy advertising campaign.Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. Based on original market research, the insightful guide reveals the eight attitudes shared by most Millennials, including how they: * Value social networking and aren't shy about sharing opinions* Refuse to remain passive consumers but expect to participate in product development and marketing * Demand authenticity and transparency * Are highly influential, swaying parents and peers * Are not all alike; therefore, understanding key segments is invaluableComplete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.
Product Identifiers
Publisher
Harpercollins Focus
ISBN-13
9780814433225
eBay Product ID (ePID)
170014259
Product Key Features
Subject Area
Consumerism
Publication Name
Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
Format
Hardcover
Language
English
Subject
Advertising, Marketing
Publication Year
2013
Type
Textbook
Number of Pages
224 Pages
Dimensions
Item Height
93mm
Item Width
62mm
Item Weight
1g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:324358772374
Postage and handling
The seller has not specified a postage method to United States. Contact the seller and request delivery to your location.
Item location:
NSW , Australia
Posts to:
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| Return policy details |
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| The seller won't accept returns for this item. |
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Item was exactly as described and in perfect condition. I'd been looking for these for a while. Amazing seller with great communication, great price, delivered quickly. Absolutely recommended.
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Great positive eBay experience. Item arrived in super quick time. Packed really well. Happy to buy from this eBayer again. Regards Petal
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