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Very Good, Trillion-dolla
GBP 4.35
ApproximatelyAU $8.31
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Condition:
“sun damage to pages, dirty marks to edges of \pages, sun damage and dirty marks to dust jacket”
4 available
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Located in: Hereford, United Kingdom
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eBay item number:325604912528
Item specifics
- Condition
- Very good
- Seller notes
- “sun damage to pages, dirty marks to edges of \pages, sun damage and dirty marks to dust jacket”
- Book Title
- Trillion-dollar Moms: Marketing to a New Generation of Mothers
- ISBN
- 9781419504570
- Publication Year
- 2005
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Trillion-Dollar Moms: Marketing to a New Generation of Mothers
- Item Height
- 229mm
- Publisher
- Kaplan AEC Education
- Item Width
- 152mm
- Subject
- Marketing
- Item Weight
- 481g
- Number of Pages
- 240 Pages
About this product
Product Information
Mothers are the most powerful consumers in the United States today. But to obtain a portion of the $17 trillion+ spent by moms, authors Maria Bailey and Bonnie Ulman say marketers must recognize the power of mothers, appreciate the time they put into selecting a product, and understand what it means to be a mom today. It's a far cry from years past. Recent Census results indicate that the mom market has dramatically changed. In Trillion-Dollar Moms , Bailey and Ulman provide background information and analysis of today's multigenerational moms, revealing original research findings on how the differences between them affect purchasing behavior.Drawing on proprietary research, their experiential insights, and case studies of successful marketing initiatives, the pair will empower you to secure the spending of moms with strategies and tactics that include: initiating publicity campaigns that resonate with mothers; developing powerful sampling programs with doctors and pediatricians; creating advertising campaigns with relevant messaging; hosting special events that appeal to the mom market; launching flex-time programs for working mothers; incorporating women business owners into your vendor list; and, designing Web sites with time-saving features for busy moms. There's no doubt that mothers spend money. And with Trillion-Dollar Moms , you'll have everything you need to act on and capture your share of this lucrative market.
Product Identifiers
Publisher
Kaplan AEC Education
ISBN-13
9781419504570
eBay Product ID (ePID)
89079502
Product Key Features
Publication Name
Trillion-Dollar Moms: Marketing to a New Generation of Mothers
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2005
Type
Textbook
Number of Pages
240 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
481g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 977738841
Seller assumes all responsibility for this listing.
eBay item number:325604912528
Postage and handling
Item won't be sent to United States
Item location:
Hereford, United Kingdom
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| Item must be returned within |
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| 30 days after the buyer receives it |
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Seller Feedback (63,271)
s***d (652)- Feedback left by buyer.
Past 6 months
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Book condition described as 'Like New' and it is exactly that so I am very pleased; great value; very fast post; securely packed; 5 star recommended seller and thanks.
i***s (281)- Feedback left by buyer.
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Fast shipment, well-packed, item was as-described, and great communication. I highly recommend this Seller!
v***a (276)- Feedback left by buyer.
Past year
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Great price, good communication, fast international shipping, item is described. Packaging could have been a little better but fortunately the books didn't get damaged! Excellent additions to my Jabberjaw collection!
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