I Love You More Than My Dog : Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad by Jeanne Bliss (2009, Hardcover)

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About this product

Product Identifiers

PublisherPenguin Publishing Group
ISBN-101591842956
ISBN-139781591842958
eBay Product ID (ePID)74863313

Product Key Features

Book TitleI Love You More Than My Dog : Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
Number of Pages198 Pages
LanguageEnglish
TopicCustomer Relations
Publication Year2009
IllustratorYes
GenreBusiness & Economics
AuthorJeanne Bliss
FormatHardcover

Dimensions

Item Height0.3 in
Item Weight11.9 Oz
Item Length3.4 in
Item Width5.7 in

Additional Product Features

Intended AudienceTrade
LCCN2009-017775
Dewey Edition22
Reviews"I believe in this book!" --Colleen Barrett, former President, Southwest Airlines Hundreds of businesses have customers who admire them, but only an elite few have true advocates-- passionate, loyal, vocal fans--who rave about them to anyone who will listen. Jeanne Bliss, who served as a senior customer executive at five major companies, says there's no shortcut to becoming beloved--you can't hire a fancy marketing firm to get there. You earn it by how you decide to run your business--as Wegman's and Harley-Davidson have for decades and as relatively new companies like Zipcar and Zappos are doing right now. After studying and working with dozens of beloved companies, Bliss has identified five key decisions that lead to customer devotion: * Decide to believe * Decide with clarity of purpose * Decide to be real * Decide to be there * Decide to say "sorry" Her examples and advice will help readers sustain growth and profit even in a tough economy., "If you are dedicated to a cause that you feel could make the world or a town or an organization or even yourself a better place/person and want some commonsense, practical approaches as to what causes people to believe in you and to want to tell your story, then I Love You More Than My Dog is a MUST READ!" - Colleen Barrett, president emeritus, Southwest Airlines (from the Foreword) "If you want to be a business that is defined by not only how many new customers you acquire, but also the number you keep and how passionately they help spread the word, then I highly recommend reading this book!" -Tony Hsieh, CEO, Zappos.com "Jeanne Bliss has written the right book at the right time. She identifies the key decisions that lead to great customer experiences. I recommend that all executives interested in customer experience read this book, and pass it on inside their company." -Bruce D. Temkin , VP & principal analyst, Customer Experience, Forrester Research, Inc. "Now more than ever, successful companies must have a deep-rooted passion for and commitment to delivering the utmost in customer service-there's no other option if you want to stay afloat in this day and age. Adopting Jeanne's five decisions will ensure your customers 'do a little dance' every time they interact with your brand." -Kip Tindell, chairman and CEO, The Container Store "I simply love Jeanne Bliss' book. You must read it if you have made business decisions to 'hug' or 'love' your people and customers. Her five simple, insightful steps will ensure you and your team extraordinary, superior customer service. She skillfully writes a fun, easy-to-read book that should become a new bible in this field." -Jack Mitchell, CEO Mitchells / Richards / Marshs and author of Hug Your Customers and Hug Your People . "I know you're reading these endorsements to see if you should buy this book. I say buy it! But most importantly, apply this book, and you too can become what Jeanne calls 'a beloved company,' one in which employees and customers alike love." -John Christensen, co-author of Fish! & CEO, ChartHouse Learning, Home of the Fish! Philosophy, I believe in this book!” —Colleen Barrett, former President, Southwest Airlines Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen. Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming beloved—you can’t hire a fancy marketing firm to get there. You earn it by how you decide to run your business—as Wegman’s and Harley-Davidson have for decades and as relatively new companies like Zipcar and Zappos are doing right now. After studying and working with dozens of beloved companies, Bliss has identified five key decisions that lead to customer devotion: • Decide to believe • Decide with clarity of purpose • Decide to be real • Decide to be there • Decide to say sorry” Her examples and advice will help readers sustain growth and profit even in a tough economy., "If you are dedicated to a cause that you feel could make the world or a town or an organization or even yourself a better place/person and want some commonsense, practical approaches as to what causes people to believe in you and to want to tell your story, then I Love You More Than My Dogis a MUST READ!" - Colleen Barrett, president emeritus, Southwest Airlines (from the Foreword) "If you want to be a business that is defined by not only how many new customers you acquire, but also the number you keep and how passionately they help spread the word, then I highly recommend reading this book!" -Tony Hsieh, CEO, Zappos.com "Jeanne Bliss has written the right book at the right time. She identifies the key decisions that lead to great customer experiences. I recommend that all executives interested in customer experience read this book, and pass it on inside their company." -Bruce D. Temkin , VP & principal analyst, Customer Experience, Forrester Research, Inc. "Now more than ever, successful companies must have a deep-rooted passion for and commitment to delivering the utmost in customer service-there's no other option if you want to stay afloat in this day and age. Adopting Jeanne's five decisions will ensure your customers 'do a little dance' every time they interact with your brand." -Kip Tindell, chairman and CEO, The Container Store "I simply love Jeanne Bliss' book. You must read it if you have made business decisions to 'hug' or 'love' your people and customers. Her five simple, insightful steps will ensure you and your team extraordinary, superior customer service. She skillfully writes a fun, easy-to-read book that should become a new bible in this field." -Jack Mitchell, CEO Mitchells / Richards / Marshs and author of Hug Your Customersand Hug Your People. "I know you're reading these endorsements to see if you should buy this book. I say buy it! But most importantly, apply this book, and you too can become what Jeanne calls 'a beloved company,' one in which employees and customers alike love." -John Christensen, co-author of Fish!& CEO, ChartHouse Learning, Home of the Fish! Philosophy
Grade FromTwelfth Grade
Dewey Decimal658.8/343
SynopsisA guide for business on how to become loved by their customers by making decisions in how the company is run., Hundreds of businesses have customers who admire them, but only an elite few have true advocates - passionate, loyal, vocal fans who rave about them to anyone who will listen. Jeanne Bliss, who served as a senior customer executive at five major companies, says there's no shortcut to becoming beloved. Her examples and advice will help businesses gain customer loyalty and, by doing so, sustain growth and profit even in a tough economy., Hundreds of businesses have customers who admire them, but only an elite few have true advocates passionate, loyal, vocal fans who rave about them to anyone who will listen. Jeanne Bliss, who served as a senior customer executive at five major companies, says there s no shortcut to becoming beloved you can t hire a fancy marketing firm to get there. You earn it by how you decide to run your business as Wegman s and Harley-Davidson have for decades and as relatively new companies like Zipcar and Zappos are doing right now. After studying and working with dozens of beloved companies, Bliss has identified five key decisions that lead to customer devotion: Decide to believe Decide with clarity of purpose Decide to be real Decide to be there Decide to say sorry Her examples and advice will help readers sustain growth and profit even in a tough economy."
LC Classification NumberHF5415.525.B57 2009

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