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All-American Ads of The 60s by Steven Heller (2022, Hardcover)

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All-american Ads of the 60s, Hardcover by Heller, Steven; Heimann, Jim (EDT), ISBN 3836588595, ISBN-13 9783836588591, Brand New, Free shipping in the US As America transitioned from the Eisenhower years to a decade of extremes, the ’60s couldn’t help but exude optimism and promise as America continued to display an unbridled economic future. The advertisements of this era expressed these go-go years, when rock and roll reigned supreme and man reached the moon. Just around the corner societal...

About this product

Product Identifiers

PublisherTaschen

ISBN-103836588595

ISBN-139783836588591

eBay Product ID (ePID)4050397074

Product Key Features

Book TitleAll-American ADS of the 60s

Number of Pages640 Pages

LanguageEnglish

TopicHistory & Criticism, Graphic Arts / Advertising, Graphic Arts / General

Publication Year2022

IllustratorYes

GenreDesign

AuthorSteven Heller

FormatHardcover

Dimensions

Item Height1.1 in

Item Weight75.7 Oz

Item Length10.4 in

Item Width8.2 in

Additional Product Features

Intended AudienceTrade

ReviewsAnyone who approaches with questions about how people lived, ate, felt and consumed in earlier decades will find the TASCHEN ad books an excellent investment.

Edition DescriptionMultilanguage edition

SynopsisWith the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress--such as tang and instant omelets - "just add water"--while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads--such as Tupperware billing its storage container as a "wifesaver." From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana., America of the 1960s exuded optimism and a bright economic future. Advertisers seduced Americans to indulge in a giant consumer binge. This collection of ads features stars such as Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsing everything from bourbon to suits in an era known for extremes., With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary . The decade's ads touted perceived progress-such as tang and instant omelets - "just add water"-while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads-such as Tupperware billing its storage container as a "wifesaver." From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

LC Classification NumberNC998.5.A1