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MARKETING (MARKETING SERIES: DIPLOMA) By PAUL REYNOLDS' 'GEOFFRE - Picture 1 of 1
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MARKETING (MARKETING SERIES: DIPLOMA) By PAUL REYNOLDS' 'GEOFFRE

Awesomebooksusa
  • (418995)
US $11.79
ApproximatelyAU $17.35
Condition:
Very good
3 available
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Located in: MD, United States
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eBay item number:333060063237
Last updated on 12 Sep, 2024 20:42:12 AESTView all revisionsView all revisions

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Title
Title: MARKETING (MARKETING SERIES: DIPLOMA)
ISBN
9780750620550
Subject Area
Business & Economics
Publication Name
Marketing
Publisher
Routledge
Item Length
9.2 in
Subject
Marketing / General, Management
Publication Year
1995
Type
Textbook
Format
Trade Paperback
Language
English
Author
Geoffrey A. Lancaster
Item Weight
21.8 Oz
Item Width
6.1 in
Number of Pages
258 Pages

About this product

Product Identifiers

Publisher
Routledge
ISBN-10
0750620552
ISBN-13
9780750620550
eBay Product ID (ePID)
997414

Product Key Features

Number of Pages
258 Pages
Language
English
Publication Name
Marketing
Publication Year
1995
Subject
Marketing / General, Management
Type
Textbook
Author
Geoffrey A. Lancaster
Subject Area
Business & Economics
Format
Trade Paperback

Dimensions

Item Weight
21.8 Oz
Item Length
9.2 in
Item Width
6.1 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
95-201238
Dewey Edition
20
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Introduction to marketing; The marketing-orientated organization; The marketing environment; The functions of marketing; Channels of distribution; Physical distribution management; Product policy; Pricing; Marketing research; Market segmentation, targeting and positioning; Marketing communications I; Marketing communications II - personal selling; Buyer behaviour; Strategy, planning and control; Sales forecasting; International marketing; Specific issues in marketing; Appendix 1 - Main UK sources of secondary data; Appendix 2 - A sample questionnaire; Index.
Synopsis
This essential introduction to marketing is especially designed for undergraduates studying marketing for the first time. It provides a comprehensive overview of marketing issues, including strong coverage of contemporary areas such as Internet marketing and customer relationship management. As such, it makes ideal background reading both for practitioners and those studying more specialist marketing courses. This accessible and lucidly written text has a strong student focus, with pedagogical features that encourage students to engage fully with the subject matter. Each chapter contains an array of vignettes that illustrate real-world examples, activities, self-check questions, a chapter summary and suggestions for further reading. Book jacket.
LC Classification Number
HF5415.L2627 1995

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