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Cyber Rules by Thomas M Siebel: New

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Condition:
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Last updated on 14 Sep, 2021 10:45:24 AESTView all revisionsView all revisions

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
ISBN
9780385494120
EAN
9780385494120
Subject Area
Computers, Business & Economics
Publication Name
Cyber Rules : Strategies for Excelling at E-Business
Item Length
9.5 in
Publisher
Knopf Doubleday Publishing Group
Subject
Internet / General, General, Enterprise Applications / General
Publication Year
1999
Type
Textbook
Format
Hardcover
Language
English
Item Height
1 in
Author
Thomas M. Siebel, Pat House
Item Width
6.3 in
Item Weight
18.7 Oz
Number of Pages
304 Pages

About this product

Product Information

The Internet is driving the growth of a revolutionary commercial paradigm in which size and physical location are surrendering to "virtuality," and in which businesses are facing unprecedented marketing challenges. With the meteoric rise to prominence of the World Wide Web, no manager can afford to be indifferent to this technological revolution, for the Web has dramatically--and globally--expanded customer options, putting uniquely competitive pressures on companies large and small. To survive in business today, you must be online. But being online--and making it profitable--means much more than throwing up a Web site and announcing, "We're digital." It means being alert to the experiences of E-business pioneers, and being ready to apply their hard-won lessons to your own sales and marketing channels.Cyber Rulesis designed to help you do that. Written by the founders of Siebel Systems, Inc., the global leader in Enterprise Relationship Management software applications, it summarizes the dramatic history of the Web's "first generation," explains six critical rules now governing electronic commerce, and provides expert detailed advice for implementing a digital strategy. Whether you're still eyeing the E-business frontier or are already reaping its rewards,Cyber Ruleswill give you a distinctively insider's perspective on this radical new market space.

Product Identifiers

Publisher
Knopf Doubleday Publishing Group
ISBN-10
0385494122
ISBN-13
9780385494120
eBay Product ID (ePID)
480525

Product Key Features

Author
Thomas M. Siebel, Pat House
Publication Name
Cyber Rules : Strategies for Excelling at E-Business
Format
Hardcover
Language
English
Subject
Internet / General, General, Enterprise Applications / General
Publication Year
1999
Type
Textbook
Subject Area
Computers, Business & Economics
Number of Pages
304 Pages

Dimensions

Item Length
9.5 in
Item Height
1 in
Item Width
6.3 in
Item Weight
18.7 Oz

Additional Product Features

LCCN
98-051432
Lc Classification Number
Hf5548.32.S54 1999
Reviews
Advance Acclaim forCyber Rules: "The Internet revolution is literally changing the dynamics of business.Cyber Rulesshows business professionals not only how to survive, but how to capitalize on truly historic opportunities." --Scott McNealy, Chairman, President, and CEO, Sun Microsystems "Demonstrates how leading companies have exploited the Internet, dramatically transforming their business and frequently reshaping entire industries-- A must read for any organization doing business in the 21st century." --George Shaheen, Managing Partner and CEO, Andersen Consulting "Cyber Rulesis a wake-up call for survival. Thomas Siebel and Pat House define a clear market dichotomy-- organizations that fully embrace the Internet and thrive, and those that don't." --Eric Schmidt, CEO, Novell, Inc. "Clearly explains the ground rules for competitive survival in the new market space of electronic commerce. An admirably nontechnical explanation of a technological watershed." --Michael Spence, Dean, Graduate School of Business, Stanford University "Cyber Rulesshould be an Internet commerce bible for anyone with P&L responsibility. It shows, in the most practical of ways, why you must be online." --Charles Phillips, Managing Director, Morgan Stanley Dean Witter
Target Audience
Trade
Dewey Decimal
658/.054678
Dewey Edition
21

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