Picture 1 of 1
Picture 1 of 1
Customer Relationship Management: A Databased Approach By V. Kum
US $13.10
ApproximatelyAU $19.82
Condition:
Postage:
Located in: NY, United States
Delivery:
Estimated between Mon, 24 Jun and Fri, 28 Jun to 43230
Returns:
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:335206323787
Item specifics
- Condition
- Title
- Customer Relationship Management: A Databased Approach
- ISBN
- 9780471271338
- Subject Area
- Business & Economics
- Publication Name
- Customer Relationship Management : a Databased Approach
- Item Length
- 10 in
- Publisher
- Wiley & Sons, Incorporated, John
- Subject
- Marketing / General, Customer Relations, Sales & Selling / General
- Publication Year
- 2005
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8 in
- Item Width
- 8 in
- Item Weight
- 25.3 Oz
- Number of Pages
- 352 Pages
About this product
Product Information
CRM that puts the customer (not technology) first! All too often, today's companies focus on the technology of Customer Relationship Management (CRM), and lose sight of its primary goal--profitability. Offering a much-needed customer focus for the field, Kumar and Reinartz emphasize the strategic principles of customer-centric marketing that are at the heart of every successful CRM program. The text offers comprehensive coverage of CRM and its impact on various marketing activities, as well as clear explanations of databases and datamining with rigor and relevance. "This is the book that the marketing field has been waiting for.A Kumar and Reinartz have taken the confusion out of CRM. Their exposition of CRM theory and practice is definitive, original and illustrated with actual cases. This is the kind of book that belongs in the training of every professional marketer." -- Philip Kotler, Kellogg School of Management "[The authors'] key concern is the management of profitable customer relationships. This book provides a nice integration of cutting edge academic thinking and practical CRM strategy and implementation. As such, it provides rigor with relevance..." -- Michael Braekler, Head of Customer Relationship Management, BMW Group Germany "This book provides an insightful roadmap to make your CRM strategy successful. It will be an indispensable reference for those seeking transformational changes within a more efficient customer centric approach in their business strategy." -- Jean-Christophe Tellier, CEO Novartis Pharma Belgium
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471271330
ISBN-13
9780471271338
eBay Product ID (ePID)
30536570
Product Key Features
Publication Name
Customer Relationship Management : a Databased Approach
Format
Trade Paperback
Language
English
Subject
Marketing / General, Customer Relations, Sales & Selling / General
Publication Year
2005
Type
Textbook
Subject Area
Business & Economics
Number of Pages
352 Pages
Dimensions
Item Length
10 in
Item Height
0.8 in
Item Width
8 in
Item Weight
25.3 Oz
Additional Product Features
Intended Audience
College Audience
Lc Classification Number
Hf5415.5
Table of Content
Preface. PART I: DATABASE MARKETING STRATEGY. Chapter 1. CRM, Database Marketing, and Customer Value. Chapter 2. CRM Industry Landscape. Chapter 3. Strategic CRM. Chapter 4. Implementing the CRM Strategy. Chapter 5. Introduction to Customer-Based Marketing Metrics. Chapter 6. Customer Value Metrics-Concepts and Practices. PART II: IMPLEMENTATION OF DATABASE MARKETING. Chapter 7. Using Databases. Chapter 8. Designing Loyalty Programs. Chapter 9. Effectiveness of Loyalty Programs. Chapter 10. Data Mining. Chapter 11. Campaign Management. PART III: ADVANCES IN CRM APPLICATIONS. Chapter 12. Applications of Database Marketing in B-to-C and B-to-B Scenarios. Chapter 13. Application of the Customer Value Framework to Marketing Decisions. PART IV: CHANNELS AND CRM. Chapter 14. Impact of CRM on Marketing Channels. Glossary. Index.
Copyright Date
2006
Dewey Decimal
658.8/12/0285574
Dewey Edition
0
Illustrated
Yes
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:335206323787
Postage and handling
Item location:
NY, United States
Posts to:
Worldwide
Excludes:
Alaska/Hawaii, Argentina, Barbados, Brazil, China, French Guiana, French Polynesia, Guadeloupe, Ireland, Libya, Martinique, Mexico, New Caledonia, Puerto Rico, Reunion, Russian Federation, South Africa, Ukraine, United Kingdom, Venezuela
| Postage and handling | To | Service | Delivery*See delivery notes |
|---|---|---|---|
| Free postage | United States | Economy postage (USPS Media MailTM) | Estimated between Mon, 24 Jun and Fri, 28 Jun to 43230 |
| Handling time |
|---|
| Will usually post within 2 business days of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Return policy
| Item must be returned within | Refund will be given as |
|---|---|
| 30 days after the buyer receives it | Money back |
The buyer is responsible for return postage costs.
You must return items in their original packaging and in the same condition as when you received them. If you don't follow our item condition policy for returnsitem condition policy for returns, you may not receive a full refund.
Refunds by law: In Australia, consumers have a legal right to obtain a refund from a business if the goods purchased are faulty, not fit for purpose or don't match the seller's description. More information at returnsreturns - opens in a new window or tab.
Payment details
Payment methods
Popular categories from this Store
Seller Feedback (514,591)
e***n (416)- Feedback left by buyer.
Past month
Verified purchase
Great prices. Book as described!! Quick processing and excellent communication. Great packaging and delivery to shipping!! Excellent choice in shipper!! Was able to track the progress of package ETA. Package actually arrived early!! THANK YOU!! AWESOME AAA+++ Service!!! Highly recommend this seller!! Will buy from you again!!
s***t (200)- Feedback left by buyer.
Past 6 months
Verified purchase
Prompt professional kind honest communication. Shipping took some time for shipping partner to connect w/USPS, but this is to be expected w/economy/media mail. This shipping method allows the proprietor to offer free shipping and good prices on their items. It was only 12 days from purchase date to delivery date. Item was listed as Very Good condition and arrived in better than described condition. Deck is complete, cards, book, and box are like new. Great price! Thank you very much! 5-stars!
-***u (1369)- Feedback left by buyer.
Past 6 months
Verified purchase
Description of item was very accurate. Price and shipping costs were reasonable. Items were well packaged. and arrived promptly in good condition. Communication is clear and prompt. Would buy from this seller again.
Product ratings and reviews
More to explore:
- Non-Fiction Relationships Hardcover Books,
- Non-Fiction Paperback Fiction & Relationships Books,
- Non-Fiction Databases Paperback Fiction & Books,
- Non-Fiction Relationships Fiction & Non-Fiction Books,
- Non-Fiction Relationships Fiction & Non-Fiction Books in English,
- Management School Revised Edition,
- Management School Textbooks & Study Guides,
- Adult Learning and University Management Books,
- Management Paperback School Textbooks & Study Guides in Czech,
- Management Hardcover School Textbooks & Study Guides in Russian