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Healthcare Marketing: Strategies for Creating Value in the Patient Experience b

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US $80.28
ApproximatelyAU $124.00
Condition:
Brand new
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Located in: Columbia, Missouri, United States
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eBay item number:335305902110
Last updated on 01 Aug, 2025 01:50:15 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Healthcare Marketing: Strategies for Creating Value in the Patien
ISBN
9781516514267

About this product

Product Identifiers

Publisher
Cognella, Inc.
ISBN-10
1516514262
ISBN-13
9781516514267
eBay Product ID (ePID)
240407235

Product Key Features

Number of Pages
270 Pages
Language
English
Publication Name
Healthcare Marketing : Strategies for Creating Value in the Patient Experience
Subject
General
Publication Year
2018
Type
Textbook
Author
Kerri M. Camp, Barbara Ross Wooldridge
Subject Area
Health & Fitness
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
21.2 Oz
Item Length
9.9 in
Item Width
8.1 in

Additional Product Features

Intended Audience
Scholarly & Professional
Synopsis
Provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare., Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry. The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing. Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely. Kerri M. Camp is an associate professor of marketing at The University of Texas at Tyler. She holds a Ph.D. from Texas Tech University and has over seven years of industry experience in healthcare administration and marketing consulting for healthcare organizations. She has served on multiple healthcare organization boards and advisory committees and has been an invited columnist for The Daily Sentinel , a media consultant for local CBS and NBC news, and a guest speaker for numerous state and local organizations. Barbara Ross Wooldridge is a professor of marketing at The University of Texas at Tyler. She holds a Ph.D. from Louisiana State University and has both an academic and professional background in marketing. She has spent the last five years immersed in researching the healthcare field and has taught in UT Tyler's Online Healthcare M.B.A. since its inception. She has taught basic healthcare marketing and special topics in healthcare. She serves as an expert witness in medical/marketing cases., Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry. The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing. Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely.

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