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Propaganda La mente publica en construccion (Spanish Edition) Paperback - Picture 1 of 1
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Propaganda La mente publica en construccion (Spanish Edition) Paperback

webdelico
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US $16.95
ApproximatelyAU $26.34
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Like new
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Located in: Smyrna, Delaware, United States, United States
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eBay item number:336018683648
Last updated on 24 Jul, 2025 02:18:02 AESTView all revisionsView all revisions

Item specifics

Condition
Like new
A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“This item looks like Brand new. satisfaction guaranteed”
ISBN
9781998050116

About this product

Product Identifiers

Publisher
HD L Publishing Company
ISBN-10
1998050114
ISBN-13
9781998050116
eBay Product ID (ePID)
27067061518

Product Key Features

Book Title
Propaganda : La Mente Pública En Construcción (Spanish Edition)
Number of Pages
188 Pages
Language
Spanish
Publication Year
2024
Topic
Propaganda, Emotions
Genre
Political Science, Psychology
Author
Edward Bernays
Format
Trade Paperback

Dimensions

Item Height
0.4 in
Item Weight
9.9 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Synopsis
Bernays proporciona mucha información sobre algunas de las instituciones más poderosas e influyentes de las democracias capitalistas estatales industriales contemporáneas."-Noam Chomsky "La manipulación consciente e inteligente de los hábitos y opiniones organizados de las masas es un elemento importante en la sociedad democrática. Aquellos que manipulan este mecanismo invisible de la sociedad constituyen un gobierno invisible que es el verdadero poder gobernante de nuestro país."-Edward Bernays Edward Bernays, una figura importante y controvertida del pensamiento político y las relaciones públicas, fue pionero en un método científico llamado "ingeniería del consentimiento". Durante la Primera Guerra Mundial, desempeñó un papel crucial en el Comité de Información Pública (CPI) de Estados Unidos, una poderosa máquina de propaganda que empaquetó y vendió la guerra a los estadounidenses como una forma de "hacer el mundo seguro para la democracia". Las estrategias del PCI se convirtieron en el modelo para el marketing de guerra futura. Más tarde, Bernays aplicó estas técnicas, influenciado por Walter Lipmann y su tío Sigmund Freud, defendiendo la propaganda como una herramienta para manipular tanto la democracia como los intereses corporativos. Su libro de 1928, *Propaganda*, predijo inquietantemente cómo la propaganda podría moldear el pensamiento colectivo en el gobierno, la política, el arte, la ciencia y la educación. Leerlo hoy revela cómo nuestras instituciones contemporáneas utilizan la manipulación organizada para influir en las masas. En este influyente trabajo, Bernays exploró la psicología detrás de la manipulación masiva, incluido el uso de acciones simbólicas y propaganda, a lo que ahora nos referimos como "marca".

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webdelico

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