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THE EXPERIENCE ECONOMY: WORK IS THEATER & EVERY BUSINESS A By B. Joseph Pine

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Last updated on 02 Jul, 2025 20:42:13 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-10
0875848192
Publication Name
Harvard Business School Press
Type
Hardcover
ISBN
9780875848198

About this product

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
0875848192
ISBN-13
9780875848198
eBay Product ID (ePID)
900771

Product Key Features

Book Title
Experience Economy : Work Is Theater and Every Business a Stage
Number of Pages
272 Pages
Language
English
Topic
Industries / General, Customer Relations, Development / Business Development, Production & Operations Management
Publication Year
1999
Genre
Business & Economics
Author
B. Joseph Pine II, James H. Gilmore, B. Joseph Pine
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
20 oz
Item Length
9.5 in
Item Width
6.5 in

Additional Product Features

Intended Audience
Trade
LCCN
98-033202
TitleLeading
The
Synopsis
Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations., Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce.From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations., This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
LC Classification Number
HF5415.15.P56 1999

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    A smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.
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    Item was shipped quickly and packaged well. Item was exactly as described, brand new and it was even sealed. The seller also messaged me as soon as the purchase went through so communication was great. This was the last book in the series that I needed and to be able to find it in such great condition and at a great cost was unexpected. Highly recommend this seller and will definitely buy from again in the future.
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