Unofficial Guides: Starting a Business Online by Jason R. Rich (2006, Trade Paperback, Revised edition)

Wiley & Sons, Incorporated, John

0471748382

9780471748380

48051750

Starting a Business Online

Jason R. Rich

Trade Paperback

English

Revised

E-Commerce / General (See Also Computers / Electronic Commerce)

2006

Business & Economics

456 Pages

8.2in

0.9in

5.2in

14.9 Oz

155

Hf5548.32.R52 2006

Revised Edition

2

About the Author.Introduction.I In Business, Preparation Is Everything.1 Making the Right Business Choices.What's involved with starting an online business?Is an online-based business right for you?How best to invest your time and money.Which business ideas are best suited to the Web?Defining your business idea.Should you give up your day job?Establishing your existing business on the Web.Be careful what you get involved in.E-commerce in the new millennium.Just the facts.2 Laying the Groundwork for Your Online Business.Starting your business: some considerations.Developing a business plan.Getting help-people and software.Elements of a business plan.Seeking expert business advice.Setting up an office.Just the facts.3 Your Online Biz's Finances.Benefits plans and compensation packages.A few words about hiring employees.Should you incorporate?Other considerations involved with launching a business.What needs to be done before going online?Planning your business operations.Setting up a merchant account.Acquiring a merchant account: strategies from Aria Financial Corporation.Ten strategies for obtaining a merchant account.Financing your business.Just the facts.4 Planning Your Site.Making your site look professional.The first steps in developing your site.Developing your site's basic layout.Choosing the perfect content.Types of graphic files.Graphics programs.Choosing website-creation software or a turnkey e-commerce solution.e-commerce software solutions for small online businesses.Complete turnkey solutions for website design and operation.eBay ProStores: another turnkey e-commerce solution.eBay ProStores add-on services.osCommerce: a totally free, yet powerful, website-design solution.The scoop on copyrights.Avoiding the most common Web design mistakes.Using outside creative talent.Just the facts.II Getting Your Business Online.5 Selecting and Registering Your Domain Name.Understanding domain name syntax.Choosing your domain name.Domain parking is available: plan ahead.Determine whether a domain name is available.Registering your domain name is easy.What to do if the domain name you want is taken.Getting help registering your domain name.Consider the costs.Just the facts.6 Selecting Your Host: The Ins and Outs of ISPs.The costs associated with going online.Services you need at prices you can afford.A typical website hosting offer.All-in-one turnkey solutions.Getting technical support from your ISP.Finding an ISP/Web-hosting service.The computer equipment you need in-house.Just the facts.III An Internet Presence for Existing and New Businesses.7 Expanding Your Existing Business into Cyberspace.The basic steps for getting online.How virtual and traditional businesses differ.Creating an online presence for a traditional business.Converting hard-copy assets into an electronic format.What features your business could offer on the Web.Spreading the word about your online presence.Just the facts.8 Fine-Tuning Your Business Before Going Online.Research: the key to success.Becoming a niche-marketing expert.Identifying the needs and wants of your potential customers.Beware of get-rich-quick schemes.Twelve common scams.Other online scams to watch out for.Always pay attention to details.Making online ordering fast, easy, and secure.Make building customer confidence a top priority.Post your privacy policies.Just the facts.9 Generating Revenues from Your Site.Using your site to acc

2006

2005-936654

Trade

Unofficial Guides

Yes