The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also ' given the authors' wide-ranging consultancy and research experience outside of the lecture theatre ' from a practitioner's perspective. In particular, the world for marketers has gone digital, consumers communicate readily with each other via social media; Marketing has become more aligned to ethical, responsible and sustainability issues; and Marketing as an academic discipline has become more critical and reflective - all of which are developments under-pinning this new edition.
Product Identifiers
Publisher
Cengage Learning Emea
ISBN-13
9781473725126
eBay Product ID (ePID)
221720570
Product Key Features
Author
Lyndon Simkin, Sally Dibb, Ferrell, William Pride
Publication Name
Marketing: Concepts and Strategies
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2016
Type
Textbook
Number of Pages
816 Pages
Dimensions
Item Height
260mm
Item Width
195mm
Item Weight
1370g
Additional Product Features
Title_Author
William Pride, Sally Dibb, Ferrell, Lyndon Simkin
Country/Region of Manufacture
United Kingdom
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