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eBay item number:354620789519
Last updated on 17 Jul, 2025 22:20:57 AESTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Public Relations Writing: The Essentials of Style and Format
ISBN
0073511986
EAN
9780073511986
Date of Publication
2010-03-02
Release Title
Public Relations Writing: The Essentials of Style and Format
Artist
Bivins
Brand
N/A
Colour
N/A

About this product

Product Identifiers

Publisher
McGraw-Hill Companies, T.H.E.
ISBN-10
0073511986
ISBN-13
9780073511986
eBay Product ID (ePID)
78043587

Product Key Features

Number of Pages
352 Pages
Language
English
Publication Name
Public Relations Writing : the Essentials of Style and Format
Publication Year
2010
Subject
Public Relations
Type
Textbook
Subject Area
Business & Economics
Author
Thomas Bivins
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
17.8 Oz
Item Length
9.1 in
Item Width
7.3 in

Additional Product Features

Edition Number
7
Intended Audience
College Audience
LCCN
2009-052619
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
808/.066659
Synopsis
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences., This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter, etc.) gives students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics.
LC Classification Number
HM1221.B538 2011

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