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A Business History of the Swatch Group - 9781349482221
GBP 95.97
ApproximatelyAU $182.64
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GBP 29.61 (approx. AU $56.35) Express Postage to United States via eBay's Global Shipping Program. See detailsfor delivery
Located in: Aldershot, United Kingdom
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Estimated between Wed, 3 Jul and Thu, 11 Jul to 43230
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eBay item number:354874513994
Item specifics
- Condition
- Book Title
- A Business History of the Swatch Group
- ISBN
- 9781349482221
- Publication Year
- 2014
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
- Item Height
- 216mm
- Publisher
- Palgrave Macmillan
- Item Width
- 140mm
- Subject
- Economics, Technology, Management, Marketing, Business
- Item Weight
- 222g
- Number of Pages
- 152 Pages
About this product
Product Information
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-13
9781349482221
eBay Product ID (ePID)
221100180
Product Key Features
Publication Name
A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
Format
Paperback
Language
English
Subject
Economics, Technology, Management, Marketing, Business
Publication Year
2014
Type
Textbook
Number of Pages
152 Pages
Dimensions
Item Height
216mm
Item Width
140mm
Item Weight
222g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 976952259
Seller assumes all responsibility for this listing.
eBay item number:354874513994
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Item location:
Aldershot, United Kingdom
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Excludes:
Afghanistan, Libya, Nauru, Russian Federation, Somalia, Yemen
Postage and handling | Import charges | To | Service | Delivery*See delivery notes |
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GBP 29.61 (approx. AU $56.35) | See import charges at checkout | United States | Express Postage (International Priority Shipping) | Estimated between Wed, 3 Jul and Thu, 11 Jul to 43230 |
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6***j (69)- Feedback left by buyer.
Past month
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The book was as described. Excellent value and good service. Very well packaged, delivery was accurate enough and good communication. Will be happy to buy from again. Many thanks
e***r (2643)- Feedback left by buyer.
Past 6 months
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Fantastic professional seller, great communication and best price! Arrived fast perfectly packaged and brand new as described. Very happy, really adds to my collection thank you!
i***b (323)- Feedback left by buyer.
Past 6 months
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Prompt & polite communication. Fast delivery, well packaged, items as described. Great value , great seller. Thanks.
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