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Social Marketing - 9780789017178
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GBP 22.56 (approx. AU $43.42) Express Postage to United States via eBay's Global Shipping Program. See detailsfor delivery
Located in: Aldershot, United Kingdom
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Estimated between Tue, 18 Jun and Wed, 26 Jun to 43230
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eBay item number:354875143458
Item specifics
- Condition
- Book Title
- Social Marketing
- ISBN
- 9780789017178
- Publication Year
- 2002
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Social Marketing
- Publisher
- Taylor & Francis INC International Concepts
- Subject
- Marketing
- Item Weight
- 159g
- Number of Pages
- 104 Pages
About this product
Product Information
American Express, Avon, BMW, Kellogg's, Liz Claiborne, McDonald's, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the how and why of this growing trend in marketing. Social Marketing brings you an overview of recent global developments in social marketing, a study comparing the effectiveness of a CRM program with that of ambush advertising, a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities, a wary look at the darker side of globalisation and liberalization, and more!
Product Identifiers
Publisher
Taylor & Francis INC International Concepts
ISBN-13
9780789017178
eBay Product ID (ePID)
87897148
Product Key Features
Publication Name
Social Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2002
Type
Textbook
Number of Pages
104 Pages
Dimensions
Item Weight
159g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 976952259
Seller assumes all responsibility for this listing.
eBay item number:354875143458
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Item location:
Aldershot, United Kingdom
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Postage and handling | Import charges | To | Service | Delivery*See delivery notes |
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GBP 22.56 (approx. AU $43.42) | See import charges at checkout | United States | Express Postage (International Priority Shipping) | Estimated between Tue, 18 Jun and Wed, 26 Jun to 43230 |
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6***j (68)- Feedback left by buyer.
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The book was as described. Excellent value and good service. Very well packaged, delivery was accurate enough and good communication. Will be happy to buy from again. Many thanks
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Fantastic professional seller, great communication and best price! Arrived fast perfectly packaged and brand new as described. Very happy, really adds to my collection thank you!
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Prompt & polite communication. Fast delivery, well packaged, items as described. Great value , great seller. Thanks.
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