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Philip Kotler C HBR's 10 Must Reads on Strategic Marketing (with fea (Paperback)
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eBay item number:354927903736
Item specifics
- Condition
- Book Title
- HBR's 10 Must Reads on Strategic Marketing (with featured article
- Title
- HBR's 10 Must Reads on Strategic Marketing (with featured article
- EAN
- 9781422189887
- ISBN
- 9781422189887
- Release Year
- 2013
- Release Date
- 02/04/2013
- Item Length
- 139mm
- Country/Region of Manufacture
- US
- Genre
- Business & Finance
- Series
- HBR's 10 Must Reads
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
- Item Height
- 209mm
- Publisher
- Harvard Business Review Press
- Item Width
- 139mm
- Subject
- Management, Marketing
- Item Weight
- 240g
- Number of Pages
- 224 Pages
About this product
Product Information
Stop pushing products-and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you're really in Create products that perform the jobs people need to get done Get a bird's-eye view of your brand's strengths and weaknesses Tap a market that's larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-13
9781422189887
eBay Product ID (ePID)
141339121
Product Key Features
Publication Name
HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2013
Type
Textbook
Number of Pages
224 Pages
Dimensions
Item Height
209mm
Item Width
139mm
Item Weight
240g
Additional Product Features
Series Title
Hbr's 10 Must Reads
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:354927903736
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Seller Feedback (1,352,736)
h***s (375)- Feedback left by buyer.
Past 6 months
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Fantastic seller! My item took longer than normal to arrive but that's due to them sending me the wrong dvd. Not to worry though, I contacted them and they arranged for the correct dvd to be sent out. My item has now arrived and the dvd was in excellent condition (brand new as described) and it was very well packaged. I would also like to say that the value for money is excellent. I highly recommend this seller, thank you so much! The issue with the wrong dvd was quickly rectified .
a***8 (46)- Feedback left by buyer.
Past month
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Book arrived safely packaged in perfect order. Item as described, new. Thank you Rarewaves Outlet. Fascinating book, great addition to my collection. Great price. Would recommended this seller. No communication needed with seller, so don't know what to rate with regards to communication (please dont take lack of feedback on this matter as a negative). Thanks again.
f***a (81)- Feedback left by buyer.
Past 6 months
Verified purchase
This vinyl is really reasonably priced and I love that it is one of the more unusual colours. It arrived well packaged, undamaged and looks as described. It arrived late, due to Royal Mail's Festive rush, but was dispatched by the seller really quickly. When I contacted them to ask where it was, they replied really quickly with a helpful solution. Such good customer service, so strongly recommend. Really happy with my purchase.
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