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Blue Ocean Strategy: How To Create ..., Renée Mauborgne

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Last updated on 06 Jun, 2024 05:59:03 AESTView all revisionsView all revisions

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Publishing Language
English
ISBN
1591396190
EAN
9781591396192
Release Title
Blue Ocean Strategy: How To Create Uncontested Market Space An...
Artist
Renée Mauborgne
Brand
N/A
Platform
N/A
Colour
N/A
Book Title
Blue Ocean Strategy: How To Create Uncontested Market Space An...
Publication Year
2005
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Item Height
242mm
Author
W. Chan Kim, Renee A. Mauborgne
Publisher
Harvard Business Review Press
Item Width
163mm
Subject
Business
Item Weight
562g
Number of Pages
256 Pages

About this product

Product Information

In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating 'blue oceans'&#0151untapped new market spaces ripe for growth. International bestseller Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans.

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-13
9781591396192
eBay Product ID (ePID)
95297543

Product Key Features

Author
W. Chan Kim, Renee A. Mauborgne
Publication Name
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Format
Hardcover
Language
English
Subject
Business
Publication Year
2005
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
242mm
Item Width
163mm
Item Weight
562g

Additional Product Features

Title_Author
W. Chan Kim, Renee A. Mauborgne
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax number:
  • GB 922696893
worldofbooks-australia

worldofbooks-australia

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c***l (813)- Feedback left by buyer.
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Described as very good condition, item received was in very poor condition. Message to seller was ignored and after initiating a return, I was offered 50% refund. Previous purchases from this seller have been positive, and I thought they would be concerned about such an unsatisfactory delivery. I was wrong and their shabby offer of making unacceptable goods half price was an insult. Fortunately ebay’s money back guarantee served justice. Unfortunately for me World of Books has lost its ingrity
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Arrived as described dvd cover broken inside so packing needs to be better before sending. Otherwise easy transaction.
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Very happy with book. Fast postage, safe packaging, reliable seller. With thanks!🐱

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