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Alibaba's World: How a remarkable C..., Erisman, Porter
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Located in: West Sussex, United Kingdom
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eBay item number:355278625868
Item specifics
- Condition
- Publishing Language
- English
- ISBN
- 144729064X
- EAN
- 9781447290643
- Release Title
- Alibaba's World: How a remarkable Chinese company is changing ...
- Artist
- Erisman, Porter
- Brand
- N/A
- Platform
- N/A
- Colour
- N/A
- Book Title
- Alibaba's World: How a remarkable Chinese company is changing ...
- Publication Year
- 2015
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business
- Item Height
- 234mm
- Publisher
- Pan Macmillan
- Item Width
- 153mm
- Subject
- Business
- Item Weight
- 350g
- Number of Pages
- 320 Pages
About this product
Product Information
In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape-with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba - and its inevitable descendants - is both essential and instructive.
Product Identifiers
Publisher
Pan Macmillan
ISBN-13
9781447290643
eBay Product ID (ePID)
212181912
Product Key Features
Publication Name
Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business
Format
Paperback
Language
English
Subject
Business
Publication Year
2015
Type
Textbook
Number of Pages
320 Pages
Dimensions
Item Height
234mm
Item Width
153mm
Item Weight
350g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 922696893
Seller assumes all responsibility for this listing.
eBay item number:355278625868
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s***- (301)- Feedback left by buyer.
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Item as described. Prompt response and postage. Fairly priced. Packaging could be more protective. Very Good seller.
8***0 (403)- Feedback left by buyer.
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Item arrived safely and securely packaged carefully and was in excellent condition as described. Postage transit time was fast and efficient. Cd was priced well too. Overall a very satisfying and pleasant, easygoing transaction experience. Outstanding service, couldn't be happier. Thank you!⭐⭐⭐⭐⭐👍
p***i (10156)- Feedback left by buyer.
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Book safely packaged and delivered promptly. Item as described. Very impressed by the quick delivery of this book. Would recommended this seller. No communication needed, really, with such a quick delivery- but clearly communicated as to dispatch. Thank you,
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