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Targeted: How Technology Is Revolutioni...
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Located in: West Sussex, United Kingdom
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Seller information
- 97.5% positive Feedback
Registered as a business seller
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eBay item number:355337765202
Item specifics
- Condition
- Publishing Language
- English
- ISBN
- 0814434991
- EAN
- 9780814434994
- Release Title
- Targeted: How Technology Is Revolutionizing Advertising and th...
- Artist
- Smith, Mike
- Brand
- N/A
- Platform
- N/A
- Colour
- N/A
- Book Title
- Targeted: How Technology Is Revolutionizing Advertising and th...
- Publication Year
- 2014
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- Item Height
- 93mm
- Publisher
- Harpercollins Focus
- Item Width
- 63mm
- Subject
- Advertising, Business
- Item Weight
- 1g
- Number of Pages
- 224 Pages
About this product
Product Information
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't befooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States.Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.
Product Identifiers
Publisher
Harpercollins Focus
ISBN-13
9780814434994
eBay Product ID (ePID)
208823776
Product Key Features
Publication Name
Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
Format
Hardcover
Language
English
Subject
Advertising, Business
Publication Year
2014
Type
Textbook
Number of Pages
224 Pages
Dimensions
Item Height
93mm
Item Width
63mm
Item Weight
1g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 922696893
Seller assumes all responsibility for this listing.
eBay item number:355337765202
Postage and handling
The seller has not specified a postage method to United States. Contact the seller and request delivery to your location.
Item location:
West Sussex, United Kingdom
Posts to:
Australia
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Afghanistan, Libya, Nauru, Russian Federation, Somalia, Ukraine, Yemen
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| Will usually post within 1 business day of receiving cleared payment. |
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Sales tax for an item #355337765202
Sales tax for an item #355337765202
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Return policy
| Item must be returned within |
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| 30 days after the buyer receives it |
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You must return items in their original packaging and in the same condition as when you received them. If you don't follow our item condition policy for returnsitem condition policy for returns, you may not receive a full refund.
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Seller Feedback (642,664)
s***- (301)- Feedback left by buyer.
Past month
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Item as described. Prompt response and postage. Fairly priced. Packaging could be more protective. Very Good seller.
8***0 (402)- Feedback left by buyer.
Past month
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Item arrived safely and securely packaged carefully and was in excellent condition as described. Postage transit time was fast and efficient. Cd was priced well too. Overall a very satisfying and pleasant, easygoing transaction experience. Outstanding service, couldn't be happier. Thank you!⭐⭐⭐⭐⭐👍
p***i (10156)- Feedback left by buyer.
Past month
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Book safely packaged and delivered promptly. Item as described. Very impressed by the quick delivery of this book. Would recommended this seller. No communication needed, really, with such a quick delivery- but clearly communicated as to dispatch. Thank you,
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