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Dana S. Hines Rosie Siemer Patrici Membership Marketing in the Digit (Hardback)

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Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Membership Marketing in the Digital Age
Title
Membership Marketing in the Digital Age
Subtitle
A Handbook for Museums and Libraries
ISBN-10
1442259809
EAN
9781442259805
ISBN
9781442259805
Genre
Language & Reference
Release Date
14/12/2015
Release Year
2015
Country/Region of Manufacture
US
Item Length
158mm
Series
American Association for State and Local History
Subject Area
Information Management
Publication Name
Membership Marketing in the Digital Age: a Handbook for Museums and Libraries
Publisher
Rowman & Littlefield
Subject
Museum Studies
Publication Year
2015
Type
Textbook
Format
Hardcover
Language
English
Item Height
238mm
Author
Rosie Siemer, Dana S. Hines, Patricia Rich
Item Width
158mm
Item Weight
803g
Number of Pages
452 Pages

About this product

Product Information

Membership marketing and management is an ever more demanding role within the institutions served-meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as: *Member acquisition *Membership planning and projections *Membership retention and renewals *Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

Product Identifiers

Publisher
Rowman & Littlefield
ISBN-13
9781442259805
eBay Product ID (ePID)
222372464

Product Key Features

Subject Area
Information Management
Author
Rosie Siemer, Dana S. Hines, Patricia Rich
Publication Name
Membership Marketing in the Digital Age: a Handbook for Museums and Libraries
Format
Hardcover
Language
English
Subject
Museum Studies
Publication Year
2015
Type
Textbook
Number of Pages
452 Pages

Dimensions

Item Height
238mm
Item Width
158mm
Item Weight
803g

Additional Product Features

Title_Author
Dana S. Hines, Patricia Rich, Rosie Siemer
Series Title
American Association for State and Local History
Country/Region of Manufacture
United States

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Fantastic seller! My item took longer than normal to arrive but that's due to them sending me the wrong dvd. Not to worry though, I contacted them and they arranged for the correct dvd to be sent out. My item has now arrived and the dvd was in excellent condition (brand new as described) and it was very well packaged. I would also like to say that the value for money is excellent. I highly recommend this seller, thank you so much! The issue with the wrong dvd was quickly rectified .
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This vinyl is really reasonably priced and I love that it is one of the more unusual colours. It arrived well packaged, undamaged and looks as described. It arrived late, due to Royal Mail's Festive rush, but was dispatched by the seller really quickly. When I contacted them to ask where it was, they replied really quickly with a helpful solution. Such good customer service, so strongly recommend. Really happy with my purchase.

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