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Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Type
Hardcover
ISBN
9781526499226
UPC
9781526499226
Publication Year
2020
Format
Hardcover
Language
English
Book Title
Digital Media Influence: a Cultivation Approach
Item Height
210mm
Author
Andy Ruddock
Publisher
Sage Publications Ltd
Item Width
148mm
Item Weight
320g
Number of Pages
152 Pages

About this product

Product Information

Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges. Curiously, the very societies who fear such things are often dismissive of media research. Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies. Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today's questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century. It makes Gerbner's work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences. In explaining how one of the world's leading media theories developed in relation to intriguing historical circumstances - many of them deeply personal - this book helps researchers of all levels to find their voice in writing on media issues.

Product Identifiers

Publisher
Sage Publications Ltd
ISBN-13
9781526499226
eBay Product ID (ePID)
15046471926

Product Key Features

Book Title
Digital Media Influence: a Cultivation Approach
Author
Andy Ruddock
Format
Hardcover
Language
English
Publication Year
2020
Number of Pages
152 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
320g

Additional Product Features

Title_Author
Andy Ruddock
Series Title
Sage Swifts
Country/Region of Manufacture
United Kingdom

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