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Keith A. Quesenberry Social Media Strategy (Paperback)

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Located in: GU14 0GT, United Kingdom
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Last updated on 25 May, 2024 08:50:17 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Social Media Strategy
Title
Social Media Strategy
Subtitle
Marketing and Advertising in the Consumer Revolution
ISBN-10
1442251530
EAN
9781442251533
ISBN
9781442251533
Genre
Business & Finance
Topic
Language & Reference
Release Year
2015
Release Date
26/10/2015
Country/Region of Manufacture
US
Item Length
178mm
Publication Year
2015
Type
Textbook
Format
Paperback
Language
English
Publication Name
Social Media Strategy: Marketing and Advertising in the Consumer Revolution
Item Height
252mm
Author
Keith A. Quesenberry
Publisher
Rowman & Littlefield
Item Width
178mm
Subject
Marketing
Item Weight
463g
Number of Pages
256 Pages

About this product

Product Information

Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text *leads readers through core marketing concepts and how to think critically about the competitive marketplace-even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method *provides a step-by-step roadmap for planning social media marketing strategy *emphasizes the need to apply solid marketing principles to social media *explores how to integrate social media throughout an entire organization *gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

Product Identifiers

Publisher
Rowman & Littlefield
ISBN-13
9781442251533
eBay Product ID (ePID)
216409724

Product Key Features

Author
Keith A. Quesenberry
Publication Name
Social Media Strategy: Marketing and Advertising in the Consumer Revolution
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2015
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
252mm
Item Width
178mm
Item Weight
463g

Additional Product Features

Title_Author
Keith A. Quesenberry
Country/Region of Manufacture
United States

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