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Jossey-Bass Public Health Ser.: Health Communication : From Theory to Practice by Renata Schiavo (2013, Trade Paperback)
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101118122194
ISBN-139781118122198
eBay Product ID (ePID)160077957
Product Key Features
Number of Pages656 Pages
LanguageEnglish
Publication NameHealth Communication : from Theory to Practice
Publication Year2013
SubjectPublic Health, Health Care Delivery, General
TypeTextbook
Subject AreaMedical
AuthorRenata Schiavo
SeriesJossey-Bass Public Health Ser.
FormatTrade Paperback
Dimensions
Item Height1.5 in
Item Weight30.5 Oz
Item Length9.2 in
Item Width7 in
Additional Product Features
Edition Number2
Intended AudienceScholarly & Professional
LCCN2013-025596
Dewey Edition22
Series Volume Number217
IllustratedYes
Dewey Decimal610.1/4
Synopsis"This new edition superbly blends the practical with the theoretical in a well-structured, updated text on health communication. The author has further elaborated on a particularly critical aspect of strategic communication planning: participatory research, emphasizing a key mantra of health communication: Listen to the people." --Everold Hosein, PhD, senior communication advisor/consultant to WHO and UNICEF; adjunct professor/ coordinator, WHO and New York University Summer Institute on IMC/Communication for Behavioral Impact (COMBI); adjunct professor/codirector, Global Health Communication Center, Indiana University "This timely, topical, and relevant update captures the breadth and depth of experiences, interventions, and theories. It serves to provision the novice communicator as well as seasoned academics and executives." --Mario R. Nacinovich, Jr., MSC, managing partner, AXON; adjunct faculty member, Boston University; former editor-in-chief, Journal of Communication in Healthcare "This useful book on the theory and practice of health communication has proved itself in the public health literature. Health communication is integral to public health practice and advocacy and Dr. Schiavos book is both clearly written and comprehensive." --Sally Guttmacher, PhD, professor, Public Health, New York University "Reflecting the rapid changes in health care, including patient-centered care delivery, and with case studies from the United States and international sites, this edition will be an essential resource for health communicators at all levels of scholarship and practice." --Marian Huhman, PhD, Department of Communication, University of Illinois, Urbana-Champaign "Dr. Schiavo has authored a book that captures new trends and emerging challenges in health communication and development. An essential reading for anyone involved in domestic or global public health initiatives." --Rafael Obregon, PhD, chief, Communication for Development Section, UNICEF, New York, Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store., Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation.
LC Classification NumberR118.S33 2013
