Words That Sell by Richard Bayan (1987, Trade Paperback)

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ISBN: 0809247992. Author: Bayan, Richard. Condition: New. Qty Available: 1.

About this product

Product Identifiers

PublisherMcGraw-Hill Companies, T.H.E.
ISBN-100809247992
ISBN-139780809247998
eBay Product ID (ePID)752170

Product Key Features

Number of Pages136 Pages
Publication NameWords That Sell
LanguageEnglish
Publication Year1987
SubjectMarketing / General, Sales & Selling / General
TypeTextbook
AuthorRichard Bayan
Subject AreaBusiness & Economics
FormatTrade Paperback

Dimensions

Item Height0.4 in
Item Weight10.4 Oz
Item Length8.7 in
Item Width8.3 in

Additional Product Features

Intended AudienceScholarly & Professional
LCCN86-029319
Dewey Edition22
Dewey Decimal659.1/01/4
SynopsisRecommends, useful words and phrases for slogans, invitations, openings, transitions, and conclusions, and includes advice on advertisting strategies., "A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.
LC Classification NumberHF5825.B35 1987

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4.7
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  • Although a little dated, it still contains plenty of useful phrases to use in marketing efforts even in the 2020'! It's applicable for writing copy fo

    Although a little dated, it still contains plenty of useful phrases to use in marketing efforts even in the 2020'! It's applicable for writing copy for website, videos etc.

    Verified purchase: YesCondition: Pre-owned

  • Good book

    This is a good starting point to get the mind going but there’s more to explorer.

    Verified purchase: YesCondition: Pre-owned

  • Wonderful

    Really good shape. great price!

    Verified purchase: YesCondition: Pre-owned

  • Excellent book to inspire new ways to sell

    Verified purchase: YesCondition: Pre-owned

  • Excellent

    Excellent Book For Direct Sales!

    Verified purchase: YesCondition: Pre-owned