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Handelsmarkenmanagement von Johannes B. Berentzen (2009, Taschenbuch)

About this product

About this product

Produktinformation

Der steigende Anteil von Handelsmarken in Deutschland erfordert eine Professionalisierung deren Managements. Anknüpfend an die konzeptionelle und theoretische Aufarbeitung nimmt Johannes B. Berentzen eine empirische Untersuchung in den drei größten Branchen privater Nachfrage nach Konsumgütern vor.

Produktkennzeichnungen

ISBN-10
383491892x
ISBN-13
9783834918925
eBay Product ID (ePID)
74798011

Produkt Hauptmerkmale

Sprache
Deutsch
Anzahl der Seiten
488 Seiten
Verlag
Betriebswirtschaftlicher Verlag Gabler, Gabler Verlag
Publikationsname
Handelsmarkenmanagement
Autor
Johannes B. Berentzen
Format
Taschenbuch
Erscheinungsjahr
2009

Zusätzliche Produkteigenschaften

Hörbuch
No
Inhaltsbeschreibung
Paperback
Item Length
21cm
Item Height
2cm
Item Width
14cm
Item Weight
701g
Buchreihe
Unternehmenskooperation und Netzwerkmanagement

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