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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century by Richard M. Perloff (Paperback, 2003)

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This completely revised second edition of the best-selling text presents an up-to-date, comprehensive introduction to persuasive communication and attitude change. Employing the same organizational strategy he used in the first edition but offering more applications and fresh examples, Richard Perloff systematically explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics, and racial prejudice. This text will: *enhance students' understanding of persuasion theories and research; *introduce readers to the social science perspective on persuasion; *expose students to major issues discussed in the field of persuasion research; *help students appreciate complexities and subtleties in the dynamics of everyday persuasion; and *raise consciousness about the ethics of contemporary persuasion. Part I introduces students to the ubiquity of persuasion, how it is defined and differentiated from related terms, and the meaning of core concepts like attitude, belief, and value. Perloff combines a discussion of major concepts, such as balance theory, accessibility, and the theory of reasoned action with application of these concepts to numerous situations in everyday life, including the Clinton-Lewinsky scandal, body art, religion, abortion, and AIDS prevention. Part II of the book explores communication and attitude change. Contemporary theories, such as the Elaboration Likelihood Model, the Extended Parallel Process Model, and Cognitive Dissonance Theory are discussed in detail. Students and professors will find an up-to-date discussion of research generated by these theories, coupled with criticisms of theoretical perspectives. Part III of the book examines advertising and communication campaigns. After introducing students to advertising--using well-known advertising slogans and motifs--Perloff debunks subliminal advertising and describes major theories of advertising effects. Written for the upper-undergraduate level, The Dynamics of Persuasion is appropriate for courses in the social sciences, notably communication, speech, journalism, psychology, marketing, and sociology.

Product Identifiers

Publisher
Taylor & Francis INC International Concepts
ISBN-13
9780805840889
eBay Product ID (ePID)
88910897

Product Key Features

Subject Area
Developmental Psychology
Author
Richard M. Perloff
Publication Name
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
Format
Paperback
Language
English
Publication Year
2003
Type
Textbook
Number of Pages
424 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
544g

Additional Product Features

Title_Author
Richard M. Perloff
Series Title
Routledge Communication Series
Country/Region of Manufacture
United States

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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century by Richard M. Perloff (Paperback, 2003)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

1871-2021 History Debunked: How Wars and the Scapegoat for Zionism Were Created by Rowald Holt (Paperback, 2020)

Doug Stone's Gold Atlas of Victoria by Douglas M. Stone (Spiral Bound, 2011)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Australian Master Bookkeepers Guide - 8th Edition by Stephen J Marsden (Paperback, 2020)

Sapiens: A Brief History of Humankind by Yuval Noah Harari (Paperback, 2015)

Save on Adult Learning & University

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Essential Enrolled Nursing Skills for Person-Centred Care WorkBook

The Ethnic Cleansing of Palestine by Ilan Pappe (English) Paperback Book

Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual

The Red Book: Liber Novus by Carl Gustav Jung (English) Hardcover Book

George Hrabovsky Leonard Susskind Classical Mechanics (Paperback)

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