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Marketing Plan Handbook 5th Edition by Wood (2012, Trade Paperback) 1/19/21
US $102.99
ApproximatelyAU $159.08
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
- Buy It NowMarketing Plan Handbook 5th Edition by Wood (2012, Trade Paperback) 1/19/21
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US $5.97 (approx. AU $9.22) USPS Media MailTM.
Located in: Seattle, Washington, United States
Delivery:
Estimated between Thu, 7 Aug and Tue, 12 Aug to 94104
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eBay item number:363703690284
Item specifics
- Condition
- Topic
- Marketing
- Subject
- Business & Economics
- ISBN
- 9780133078350
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133078353
ISBN-13
9780133078350
eBay Product ID (ePID)
150655108
Product Key Features
Number of Pages
232 Pages
Publication Name
Marketing Plan Handbook
Language
English
Publication Year
2012
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
13.9 Oz
Item Length
9 in
Item Width
7.4 in
Additional Product Features
Edition Number
5
Intended Audience
College Audience
Dewey Edition
22
TitleLeading
The
Dewey Decimal
658.8/02
Table Of Content
Brief Contents Preface Marketing Planning: New Pace, New Possibilities Analyzing the Current Situation Understanding Markets and Customers Segmenting, Targeting, and Positioning Planning Direction, Objectives, and Marketing Support Developing Product and Brand Strategy Developing Pricing Strategy Developing Channel and Logistics Strategy Developing Marketing Communications and Influence Strategy Planning Metrics and Implementation Control Appendix. Sample Marketing Plan: PretzL Elegance Glossary. Credits. Index.
Synopsis
For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customised marketing plan., The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. KEY TOPICS: Marketing Planning: New Pace, New Possibilities. Analyzing the Current Situation. Understanding Markets and Customers. Segmenting, Targeting, and Positioning. Planning Direction, Objectives, and Marketing Support. Developing Product and Brand Strategy. Developing Pricing Strategy. Developing Channel and Logistics Strategy. Developing Marketing Communications and Influence Strategy. Planning Metrics and Implementation Control. MARKET: Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals., Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
Item description from the seller
Seller feedback (581)
- y***e (424)- Feedback left by buyer.Past 6 monthsVerified purchaseAs described, questionable packaging, poor communication. Shipping issue that took weeks to resolve but was shipped fast afterwards.CHIPPEWA BULL HIDEAND VIPER CLOTH SNAKE PROOF BOOTS SIZE MENS SIZE 14 D (#364659631784)
- o***c (29)- Feedback left by buyer.Past 6 monthsVerified purchaseI was very satisfied with this seller! The book came in the exact condition that was originally described, and I was being updated consistently with when the item was shipped as well as when I’d receive it. The seller was on point with communication and I really appreciate that so much because I was able to know when I’d receive the item and I got it at the perfect timing when I needed it!!Sonography Scanning : Principles and Protocols by M. Robert deJong (2020 w/ CODE (#365416656937)
- 6***m (7)- Feedback left by buyer.Past yearVerified purchaseItem as described, very good condition. Packaged very well and carefully. Very good and prompt communication from the seller. Took about 8 business days to get to me in the Boston, MA area. Very competitively priced and the exact edition and book I needed. Only one I really saw online. Very grateful to have this item and to have great seller communication and delivery in the estimated time window.DBT Skills Training Handouts and Worksheets, Second Edition (#364492589661)
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Most relevant reviews
- 02 Jun, 2024
EXCELLENT. THANK YOU!
Verified purchase: YesCondition: Pre-ownedSold by: betterworldbooks
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