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Lean Branding: Creating Dynamic Brands to Generate Conversion by Laura Busche

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Last updated on 15 May, 2024 02:47:48 AESTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Lean Branding: Creating Dynamic Brands to Generate Conversion
Publication Date
2019-04-09
Pages
290
ISBN
9781492054191
Publication Year
2019
Type
Not Available
Format
Trade Paperback
Language
English
Publication Name
Lean Branding : Creating Dynamic Brands to Generate Conversion
Item Height
0.6in
Author
Laura Busche
Item Length
9in
Publisher
O'reilly, Incorporated
Item Width
6.1in
Item Weight
15.4 Oz
Number of Pages
296 Pages

About this product

Product Information

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop. Learn exactly what a brand is--and what it isn't Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you've learned--by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

Product Identifiers

Publisher
O'reilly, Incorporated
ISBN-10
1492054194
ISBN-13
9781492054191
eBay Product ID (ePID)
5038615254

Product Key Features

Author
Laura Busche
Publication Name
Lean Branding : Creating Dynamic Brands to Generate Conversion
Format
Trade Paperback
Language
English
Publication Year
2019
Type
Not Available
Number of Pages
296 Pages

Dimensions

Item Length
9in
Item Height
0.6in
Item Width
6.1in
Item Weight
15.4 Oz

Additional Product Features

Lc Classification Number
Hf5415.1255
Copyright Date
2019
Target Audience
Scholarly & Professional
Topic
Marketing / General, Consumer Guides, Development / Business Development, Strategic Planning
Dewey Decimal
658.827
Dewey Edition
23
Genre
Business & Economics, Référence

Item description from the seller

AlibrisBooks

AlibrisBooks

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Was sent the wrong item. I ordered a CD and I received an LP instead. Two different places on the description said that it was a used CD in good condition. When I emailed the seller about it I got a generic reply telling me that they would get to it when they can and that if I send a second message it will just delay the process. That is terrible customer service. If they have time to send me an email message at all then they have time to initiate a refund or to answer the question I asked.
Today by The Statler Brothers: Used (#364014708566)
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The book arrived in a plastic envelope with not protection and unfortunately it looked like the book was damaged in transit because of it. The items original ETA was April 18th but arrived on April 22nd. I requested a refund after seeing the quality of the book and the seller responded with a full refund and an apology for the quality. I really appreciated the customer service but was sad to see the book not in the quality described.
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My sincere apologies, the item was not what I expected, (to NO FAULT of the SELLER at all.) It came in good condition however, I must’ve of misunderstood the description, I thought the names would be transliterated into English, but it's in Hebrew. I thought it would give the Hebrew meaning to the name/ places. Also I noticed that the dust jacket was different than the advertised photo. If I may, I'd like to request a refund please and continue my search... Kind regards.
A Concise Hebrew and Aramaic Lexicon of the Old Testament by William L Holladay (#364289699040)
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